SEO & Ads: Can they coexist? | Mediavine | Go For Teal

[ Music] hey people this is Eric with media vine and this is our gopher teal video series today we want to do a little bit of a special one I want not that special but it’s a rear according if something I’ve already done and that is ads and SEO the last time I talked about this was that fincon and it was during a speedy little lightning talk so I just wanted to make sure that this is a little more revised and a little bit more thorough it’s especially important right now because we’ve been getting questions from bloggers asking how does media vine ads affect my SEO it’s really coming to light-headed because I predict recently a entrant of ours has uttered the amount claimed that their ads are better for SEO so today I want to dispute that and tell you why media vine ads have pretty much no impact on your SEO so first off why is this Eric I qualified to talk about SEO funny story that’s actually my background since my high school internship back in the late 90 s I’ve been doing SEO I’ve been doing SEO longer than I’ve been doing ads in fact media vine itself was first incorporated as I scribe limited or an SEO for hire corporation so funny enough before we were doing anything to do with ads well doing SEO so after about a pair years of doing SEO for hire we launched a site announced The Hollywood gossip working our SEO talents certainly not our knowledge of celebrity gossip and once the Hollywood gossip was optimized for SEO we were mostly able to launch it into one of the largest entertainment locates on the internet using nothing but SEO and the second reason I feel I’m fairly modified is because I listen to Google as silly as that resounds that is where I get most of the information that I be utilized in these videos and any blog posts I write just listen to Google it’s generally the advice I dedicate for anything technical when it comes to SEO Google dedicates us all of this information hitherto a lot of time people like to try to use inferences and data to try to prove Google wrong but generally when it comes to ranking in Google there’s no one better to be heard than Google so pretty much every single blog post you’ll ever see that I write or any advice I give you there’s always going to be a link of why this is the official Google response and today is no different so let’s get down to the so what the heck does SEO has to do with ads so as I mentioned again we race the Hollywood gossip what we’ve learned is that ads are to be able kill your SEO they can hurt your SEO “when hes” running the Hollywood gossip under a different ad management companionship and we’ve started loading up the area with ads in order to compensate for a lower rpm or rendition at the time we assured our traffic tanked by more than 50% literally we determined no other converts of the Hollywood gossip other than build our ad engineering and improvement of the sheet acceleration and user experience and we investigated that traffic recover and now the Hollywood gossip is bigger than ever so mostly those two things I merely discussed are the only way in which SEO is impacted by ads and that’s your sheet rapidity and your user experience ok let’s go into those two in a little more detail those of you that have been following along with any of my blog posts or have be interested to hear me talk about this for years now I’m a little preoccupied with sheet speed so we’re gonna talk about that one first so how can ads affect sheet rate diversify drastically so I’m gonna say something that you probably shouldn’t say as a guy extending an ad management company but ads suck ads are each their own individual iframe or website so if you have a company that’s loading 10 ads at the same time as your website is lading then that means you’re now lading 11 websites in order to better precisely load your one other way I often like to look at these things is as if it’s on a highway right and each thing that you’re trying to laden is a different car well guess what because ads are their own website they’re not just loading one image like it may look like they’re loading a ton of resources so they’re place a ton of cars on that superhighway we keep coming back to that analogy so let’s say your ad management company says don’t worry about it we use asynchronous ad loading engineering that’s great media vine does as well and so does the entire internet that’s because Google prepared that specific requirements in their ad server a Google Ad manager which is by far and away the most popular ad server so pretty much everyone on the internet uses asynchronous so what is asynchronous back to that road analogy it mostly means you have now five corridors of traffic from which you can load all those different resources in the old world it was synchronous you had one lane so all of your ads everything that utters your website look like your website your idols your material your vogue membranes your JavaScript everything you have to share one lane if you’re running synchronous and exactly one gradual ad who came to a screeching halt what’s up all of your website for loading so think of like a traffic jam it’s just one person thumped on his restraints and there’s no way to go around him so that is really what synchronous doesn’t work and we need asynchronous so does that solve everything well no because you have probably still attended traffic congestion on the street right in a five footpath street and the reason why is because you’re still have a lot of bottleneck if you’re loading your ads at the same time as your material and there’s no way for the website to know which is your content versus your ads in order to prioritize things so they’re all going to load at the same time and again as I hinder saying ads are extremely heavy ads are 200 ages heavier than the average image or anything else on your website so putting that additional traffic on that roadway it’s going to incredibly slow down your locate so what do you do our job is your ad management company is to see those ads suck glass right to compile them laden faster so we use a duo proficiencies here first I wish we could solve ads being slow but we can’t this is a programmatic world which means ultimately those circulars are being run by a third party even the partners you work with like Google not all the ads are actually Google’s ads right there’s an ad bureau or an advertisement from a third party that’s running on your website that we have in the end of the working day no insure over so we use a lot of tricks I’m going to go over all of them now firstly of which is lazy loading I have part videos on this in blog post but the concept of lazy loading is only loading the ad as it comes into view so in that website firstly lades we don’t have to load all the ads because we use lazy lading so we’re gonna consignment fewer ads which intends fewer gondolas on that street so that’s great right does that solve everything absolutely not because again we’re loading let’s say exclusively two ads is still three times the amount of traffic so there really has to be an even most appropriate solution so one of which would be try to reduce the number of ads you have above the bend and we do that here in media vine right we flow as few ads as we are able to in the first screen thought because that’s really how you want to measure when a page is done loading when is that first screen examined um loading that’s the metrics that Google squanders at any they recommend PageSpeed penetrations or so we want to get as countless ads out of there as we can does that solve it still no because at the end of the day you need to have we’re gonna tell you now is our secret sauce and that is optimize ads for portable PageSpeed so the lane I like to look at this is we constructed an express road on top of that Highway what’s gonna end up happening now is your content trips on that express lane there’s not going to be a single ad that can block your content from loading until your content is fully done which means for the first time ever your website can wholly load net without being impacted at all by ads that is a media vine patent pending exclusive literally no one else has this and why do we construct these things because we’re an SEO company that then built an ad management company this is consistent with our DNA this is our background this is how the Hollywood gossip one of the largest sites on the internet gets its traffic we can’t destroy our SEO because we would destroy our own areas so we’re certainly not going to destroy your SEO that’s an awesome feature and we also have a version that coming to desktop it’s like prevent mentioning you have to reduce the number of ads above the fold firstly and that’s what we launched things like the scroll to play player the move to play necessitates now on desktop you can move that autoplay video down below the crimp and still have an autoplay like know that was the first step we’re gonna have a few other little things that we have to do tweaks to and then we’re plan on launching a desktop explanation of again that optimized ads so it’s gonna be exclusive the media vine literally no one can give you a faster lading site when you’re running ads then media vine as of today so pretty exciting if you check the Hollywood gossip any of the pages on PageSpeed insights you check a 90 plus score which is incredible there’s no other ad reinforce site on the internet that’s able to do that right now so most exciting and we cherish that boast support you to use it but as I mentioned there’s another factor right there comes a new chronicle with ads and that’s user know so that one’s a little bit tougher to quantity right but consumer events mentioned multiple times by Google in their blog posts and in their starter navigate so and you’ll too hear a lot of SEO is commonly say that SEO follows customer suffer so how do we define user experience since that cannot be to be undertaken by only one person we rely on what’s called a Coalition for better ads or the CBA and guess what Google is a member of it and uses the CBA to define what they consider a bad ad suffer inside Google search console so maybe that’s probably the best indication that we can ever have of what Google considers a good or bad used experience when it comes to ads so a common thing we hear from again when people write in being told by one of their friends or fellow ad conduct firm that they run too many ads so that’s an interesting thing because again we should look at that objectively and not subjectively and the CBA has actually done a study on how many ads you can run per site and guess what it has nothing to do with a physical digit it’s interesting as that voices so let’s say someone came to your sheet and said oh my god I can’t believe you’re running ten ads you know who knows how many ads you’re running that person no one else that’s because they went through and weighed them that’s not how people use a website right as you’re scrolling through your Facebook never want to be reach the bottom of your paw and is just like I can’t believe I exactly understood 14 ads no you precisely looked at was this a good or bad event and that’s what the CPA is doing they calibrate what’s called the concentration right they want to see how much content there is to number of ads and that is really what’s going to define whether there were too many ads or not guess what media vine you’ve been at the maximum locations and you choose those settings now you will never violate CPA density patterns so you’re never going to have a bad user experience as far as the CBA and again Google is a member of this there’s other bad ad knows that “were having” unquestionably procreated sure were removed from anything to do with media vine you can see things like autoplaying ads was sound things like that have all been eliminated because of these sees which wants there’s no way in which media vine ads are causing a bad used know there’s been some arguings again that that Auto playing video at the top of post was not a great experience that’s fine applying scroll to play you can now remove that we can’t think of another ad management company that is a member of the CBA and more dedicated to user experience so as long as you are hitting those two there’s no way your ads are hurting your SEO are they helping your SEO certainly not no ad company will ever be able to help your SEO which is why we do as much as we can to educate you on SEO so that you can do it yourself because the only person that’s going to eventually prepare your site grade better is you the publisher is the only one the reason why I can tell you all the technical things to do things like increasing your typeface immensity that is an official Google recommendation and it’s in their examine tool in lighthouse that’s great but that’s not going to make you graded better at the end of the day all these things can do is make sure you don’t rank worse the acces you’re going to rank is by having the best content on a subject and merely you can do that I’d recommend you really take a listen to the theory of content podcast by Josh and amber I’ll make sure we link to it in the blog announce accompanying this that podcast is going to talk a lot about the content side of SEO the technical area you can get all of that from our blog as we go into it but again that’s not going to be what attains you grade it’s having the best content that’s what Google wants to deliver at the end of the day the best user experience that’s why they care about PageSpeed that’s why ads need to be done in a good customer know-how behavior and that’s what media vine does so thank you guys please tune in next week for our next girl for teal video though I believe we have some holidays coming up so it might be a little bit after but thank you guys and delight subscribe to the YouTube channel

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