SEO & Ads: Can they coexist? | Mediavine | Go For Teal

[ Music] hey people this is Eric with media vine and this is our gopher teal video streaks today we are ready to do a little bit of a special one I signify not that special but it’s a rear harmonizing if something I’ve already done and that is ads and SEO the last time I talked about this was that fincon and it was during a immediate little lightning talk so I want to make sure that this is a little more revised and a little more thorough it’s especially important right now because we’ve been getting questions from bloggers asking how does media vine ads alter my SEO it’s really coming to illuminate because I suspect recently a adversary of ours has represented the claim that their ads are better for SEO so today I want to dispute that and tell you why media vine ads have pretty much no impact on your SEO so first off why is this Eric I qualified to talk about SEO funny story that’s actually my background since my high school internship back in the late 90 s I’ve been doing SEO I’ve been doing SEO longer than I’ve been doing ads in fact media vine itself was first incorporated as I scribe limited or an SEO for hire corporation so funny fairly before we were doing anything to do with ads we were doing SEO so after about a couple years of doing SEO for hire we propelled a site called The Hollywood gossip using our SEO abilities certainly not our knowledge of celebrity gossip and once the Hollywood gossip was optimized for SEO we were mostly able to launch it into one of the largest entertainment sites on the internet using nothing but SEO and the second reason I feel I’m quite modified is because I listen to Google as silly as that chimes that is where I get most of the information that I use in these videos and any blog announces I write just listen to Google it’s generally the advice I present for anything technical when it comes to SEO Google utters us all of the information obtained more a lot of time beings like to try to use inferences and data to try to prove Google wrong but generally when it comes to ranking in Google there’s no one better to listen to than Google so pretty much every single blog post you’ll ever see that I write or any opinion I give you there’s always going to be a link of why this is the official Google response and today is no different so let’s get down to the so what the heck does SEO has to do with ads so as I mentioned again we race the Hollywood gossip what we’ve learned is that ads can actually kill your SEO they can hurt your SEO “when hes” participating in the Hollywood gossip under a different ad handling company and we’ve started loading up the place with ads in order to offset a lower rpm or conduct at the time we interpreted our traffic tanked by more than 50% literally we met no other varies of the Hollywood gossip other than building our ad engineering and improving the sheet speeding and user experience and we insured that traffic recover and now the Hollywood gossip is bigger than ever so basically those two things I precisely discussed are the only way in which SEO is impacted by ads and that’s your sheet acceleration and your used suffer ok let’s go into those two in a little more detail those of you that have been following along with any of my blog poles or have be interested to hear me talk about this for years now I’m a little haunted with page move so we’re gonna talk about that one first so how can ads impact page hurry run drastically so I’m gonna say something that you probably shouldn’t say as a person passing an ad management company but ads suck ads are each their own individual iframe or website so if you have a company that’s loading 10 ads at the same time as your website is lading then that means you’re now loading 11 websites in order to better precisely load your one other way I often like to look at these things is as if it’s on a highway right and each thing that you’re trying to load is a different car well guess what because ads are their own website they’re not just loading one epitome like it may look like they’re loading a ton of resources so they’re put a ton of cars on that road we keep coming back to that resemblance so let’s say your ad management company says don’t worry about it we use asynchronous ad loading engineering that’s great media vine does as well and so does the entire internet that’s because Google performed that specific requirements in their ad server a Google Ad manager which is by far and away the most popular ad server so pretty much everyone on the internet uses asynchronous so what is asynchronous back to that street analogy it mostly means you have now five corridors of traffic from which you can load all those different the resources available to the old world it was synchronous you had one path so all of your ads all that is represents your website look like your website your personas your content your style sheets your JavaScript everything you have to share one lane if you’re running synchronous and simply one sluggish ad who came to a screeching halt what’s up all of your website for loading so think of like a traffic jam it’s just one person hurled on his restraints and there’s no way to go around him so that is really what synchronous doesn’t work and we need asynchronous so does that solve everything well no because you have probably still looked traffic jam on the route right in a five path street and the reason why is because you’re still have a lot of congestion if you’re loading your ads at the same time as your material and there’s no way for the website to know which is your content versus your ads in order to prioritize things so they’re all going to load at the same time and again as I save saying ads are extremely heavy ads are 200 ages heavier than the average image or anything else on your website so putting that additional traffic on that route it’s going to improbably slow down your place so what do you do our job is your ad management company is to build those ads suck glass right to shape them laden faster so we use a duet techniques here first I choose we could solve ads being gradual but we can’t this is a programmatic world which implies ultimately those advertisings are being run by a third party even the partners you work with like Google not all the ads are actually Google’s ads right there’s an ad authority or an ad from a third party that’s running on your website that we have in the end of the working day no limitation over so we use a lot of tricks I’m going to go over all of them now firstly of which is lazy loading I have part videos on this in blog post but the concept of lazy loading is only loading the ad as it comes into view so in that website firstly loads we don’t have to load all the ads because we use lazy lading so we’re gonna quantity fewer ads which entails fewer automobiles on that highway so that’s great right does that solve everything absolutely not because again we’re loading let’s say only two ads is still three times the amount of traffic so there really has to be an even most appropriate solution so one of which would be try to reduce the number of ads you have above the bend and we do that here in media vine right we range as few ads as we can in the first screen contemplate because that’s really how you want to measure when a page is done lading when is that first screen considered um loading that’s the metrics that Google uses at any they recommend PageSpeed insights or webpagetest.org so we want to get as many ads out of there as we can does that solve it still no because at the end of the day you need to have we’re gonna tell you now is our secret sauce and that is optimize ads for portable PageSpeed so the action I like to look at this is we constructed an express trail on top of that Highway what’s gonna end up happening now is your content goes on that express lane there’s not going to be a single ad that can block your content from lading until your material is fully done which means for the first time ever your website can totally load net without affected at all by ads that is a media vine patent pending exclusive literally no one else has this and why do we construct these things because we’re an SEO company that then constructed an ad management company this is consistent with our DNA this is our background this is how the Hollywood gossip one of the most important one places on the internet gets its traffic we can’t destroy our SEO because we would destroy our own areas so we’re certainly not going to destroy your SEO that’s an awesome feature and we also have a version that coming to desktop it’s like deter mentioning you have to reduce the number of ads above the bend firstly and that’s what we launched things like the scroll to play player the ringlet to play implies now on desktop you can move that autoplay video down below the crease and still have an autoplay like know-how that was the first step we’re gonna have a few other little things that it is necessary to stimulate nips to and then we’re plan on launching a desktop edition of again that optimized ads so it’s gonna be exclusive the media vine literally no one can give you a faster lading site when you’re running ads then media vine as of today so pretty exciting if you check the Hollywood gossip any of the sheets on PageSpeed insights you watch a 90 plus score which is incredible there’s no other ad supporter locate on the internet that’s able to do that right now so most exciting and we love that piece urge you to use it but as I mentioned there’s another factor right there comes a new detail with ads and that’s user ordeal so that one’s a little bit tougher to appraise right but user events mentioned multiple times by Google in their blog posts and in their starter steer so and you’ll also hear a lot of SEO is commonly say that SEO follows customer suffer so how do we define customer know-how since that cannot be to be undertaken by exactly one person we rely on what’s called a Coalition for better ads or the CBA and guess what Google is a member of it and uses the CBA to define what they consider a bad ad know-how inside Google search console so maybe that’s probably the best indication that we can ever have of what Google considers a good or bad consumer ordeal when it comes to ads so a common thing we hear from again when people write in being told by one of their friends or fellow ad handling firm that they run too many ads so that’s an interesting thing because again we should look at that objectively and not subjectively and the CBA has actually done a study on how many ads you can run per site and guess what it has nothing to do with a physical numeral it’s interesting as that clangs so let’s say someone came to your page and said oh my god I can’t believe you’re running ten ads you know who knows how many ads you’re running that person no one else that’s because they went through and counted them that’s not how people use a website right as you’re scrolling through your Facebook never is intended to be reach the bottom of your hoof and is just like I can’t believe I time pictured 14 ads no you simply looked at was this a good or bad ordeal and that’s what the CPA is doing they value what’s called the concentration right they want to see how much content there is to number of ads and that is really what’s going to define whether there were too many ads or not guess what media vine you’ve been at the maximum sets and you have selected those names now you will never contravene CPA density settles so you’re never going to have a bad user experience as far as the CBA and again Google is a member of this there’s other bad ad knowledge that “were having” definitely did sure were removed from anything to do with media vine “youre seeing” things like autoplaying ads was sound things like that have all been eliminated because of these detects which means there’s no way in which media vine ads are starting a bad used event there’s been some controversies again that that Auto playing video at the top of post was not a great experience that’s fine working move to play you can now remove that we can’t think of another ad conduct companionship that is a member of the CBA and more dedicated to user experience so as long as you are hitting those two there’s no way your ads are hurting your SEO are they helping your SEO certainly not no ad firm will ever be able to help your SEO which is why we do as much as we can to educate you on SEO so that you can do it yourself because the only person that’s going to eventually stir your site rank better is you the publisher is the only one the reason why I can tell you all the technological things to do things like increasing your typeface length that is an official Google recommendation and it’s in their inspection tool in lighthouse that’s great but that’s not going to make you graded better at the end of the day all these things can do is make sure you don’t rank worse the acces you’re going to grade is by having the best content on a subject and simply you can do that I’d recommend you really take a listen to the theory of content podcast by Josh and brownish-yellow I’ll make sure we link to it in the blog affix accompanying this that podcast is going to talk a lot about the content side of SEO the technical surface you can get all of that from our blog as we go into it but again that’s not going to be what obligates you grade it’s having the best content that’s what Google wants to deliver at the end of the day the best user experience that’s why they be concerned about PageSpeed that’s why ads need to be done in a good consumer know acces and that’s what media vine does so thank you guys please tune in next week for our next girlfriend for teal video though I believe we have some holidays coming up so it might be a little bit after but thank you guys and delight subscribe to the YouTube channel

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