The Big Redirect OTO: 1 to 5 OTOs’ Links Here, Huge Bonuses, Review

Look, I’m just going to say it upfront—I probably shouldn’t have bought all 10 upgrades. But I did, and now you get to learn from my expensive mistakes (and a few surprising wins).

When The Big Redirect popped up in my Facebook feed last spring, I was drowning in link management chaos. I had shortened URLs scattered across three different platforms, affiliate links that looked sketchy as hell, and absolutely zero idea which variations of my campaigns were actually working. So yeah, I was the perfect target for a “revolutionary link management solution.”

Fast forward three months, and I’ve been using this thing every single day. Some of the upgrades? Absolute game-changers. Others? Well, let’s just say I’m still trying to justify those purchases to myself.

What The Big Redirect Actually Is (Without the Marketing BS)

Before we get into the upgrade rabbit hole, let me explain what you’re actually getting with the base product. The Big Redirect is essentially a link management platform that lets you create redirect links, track who clicks them, and manage everything from one dashboard.

Think Bitly, but built specifically for people who actually need to track conversions and optimize campaigns—not just share cat videos on Twitter. The front-end version gives you the basics: create some links, see who clicks, do some simple redirects. Nothing fancy, but it works.

Then they hit you with the upgrade funnel. Ten different OTOs, each one promising to unlock some amazing capability you absolutely need right now. And if you’re anything like me when you first see a shiny new tool, your brain goes “I NEED ALL OF THIS” even though you definitely don’t.

My Journey Through All 10 Upgrades (The Unfiltered Version)

OTO 1: Pro Edition with Unlimited Links

So the base version caps your links at something reasonable like 50 or 100 per month. OTO 1 removes that cap completely and throws in some fancier tracking features.

Why I ended up needing this:
Remember how I said I was drowning in link chaos? Yeah, I created 73 links in my first week. Not because I’m some marketing genius, but because I was testing everything—different offers, different audiences, different landing pages. The limits became this annoying speed bump that kept slowing me down.

The tracking features actually turned out pretty useful too. I can see not just how many people clicked, but where they’re from and what device they’re using. Turns out 68% of my traffic comes from mobile, which completely changed how I design my landing pages now.

What annoyed me about it:
I’m literally paying to remove an artificial restriction. It’s not like they’re giving me new features—they just stop limiting me. Feels a bit like paying extra to have the handcuffs taken off, you know?

And honestly? If you’re just starting out or only managing a few campaigns, you probably won’t hit those limits for months. I was being excessive because I was testing the platform, not because normal usage requires it.

OTO 2: Agency License and Client Management

This one turns the whole platform into something you can use for clients. White-label branding, multiple client accounts, the works.

What worked surprisingly well:
I wasn’t even planning to do client work, but I mentioned The Big Redirect to a friend who runs a small agency. Next thing I know, I’m managing links for three of his clients and charging $200/month per client.

The white-labeling is legit—I rebranded everything with my own colors and logo, and clients think I built the whole system myself. The client management dashboard makes it easy to keep everyone’s links separate without things getting messy.

Where this falls apart:
If you’re not doing agency work or client services, this upgrade is a complete waste of money. I mean, it’s cool that I can white-label everything, but so what? I’m not running an agency.

The setup also took way longer than I expected. Between configuring the white-label settings, setting up client accounts, and actually onboarding people, I probably spent six hours getting it all working properly.

OTO 3: Advanced Split Testing and Rotators

Okay, this is where things started getting interesting. This upgrade lets you send traffic to multiple destinations and see which one performs better. Like actual A/B testing, but for where your links go.

Why this became my favorite feature:
I had two landing pages for the same affiliate offer. They looked totally different, but I thought they were both pretty good. Split testing revealed that one converted at 2.1% and the other at 3.4%. That’s a 62% difference!

Without this feature, I probably would’ve just picked one at random and never known I was leaving money on the table. Now I test everything—different landing pages, different bridge pages, even different affiliate offers against each other.

The frustrating parts:
You need decent traffic volume for this to actually mean anything. When I first started testing with like 50 clicks per variation, the results were all over the place. It wasn’t until I hit a few hundred clicks that the data started making sense.

Also, the interface for setting up split tests is weirdly complicated. It took me three YouTube videos and a support ticket to figure out how to set up my first test properly.

OTO 4: Custom Domain Integration and Branding

Instead of ugly shortened links like “bigredir.ct/x7j2k,” you can use your own domain to make links like “yourbrand.com/offer.”

What I noticed immediately:
People trust branded links way more than random shortened URLs. I ran the same campaign with both types of links, and the branded ones got 15% more clicks. Same audience, same offer, same everything—just a different looking link.

It also looks way more professional in emails and social media. When I’m promoting something, “marketingwithdan.com/free-training” just feels more legitimate than some random jumble of letters.

The annoying bits:
You need to actually own domains and know how to mess with DNS settings. I’ve done this before, so it wasn’t too bad, but if you’ve never touched DNS records, you’re gonna have a rough time.

Also, you need to buy and maintain those domains separately. So there’s an ongoing cost on top of the upgrade price. I’m using three custom domains right now, which is like $30/year extra for domain registration.

OTO 5: Pixel and Conversion Tracking

This adds Facebook pixels, Google Analytics tracking, and conversion tracking to your redirect links. Basically turns every link into a data goldmine.

Why this changed everything for me:
Before this upgrade, I had no idea what happened after people clicked my links. Did they buy? Did they bounce immediately? No clue.

Now I can track the entire journey from click to conversion. Even better, I can install Facebook pixels on my redirect links and build custom retargeting audiences of people who clicked but didn’t buy. My retargeting campaigns now convert at almost 4% compared to like 1.2% for cold traffic.

What drives me crazy:
The technical setup is not beginner-friendly at all. Installing pixels, connecting Google Analytics, setting up conversion tracking—it took me an entire afternoon and multiple Google searches to get it all working.

Also, every time Facebook updates their pixel code or Google changes something, I have to go back and make sure everything’s still tracking properly. It’s not set-it-and-forget-it; it requires maintenance.

OTO 6: Link Cloaking and Security Features

This adds security to prevent people from stealing your affiliate links or messing with your campaigns.

The wake-up call:
I didn’t think I needed this until someone copied one of my high-converting affiliate links and replaced my affiliate ID with theirs. Cost me about $340 in commissions before I even realized it was happening.

After I enabled link cloaking, that stopped completely. Now my actual affiliate URLs are hidden, and anyone trying to scrape them just gets a dead end. The password protection and IP blocking features also came in handy for exclusive offers.

Where it’s overkill:
Most people honestly won’t face sophisticated link theft. I got unlucky with a competitor who knew what they were doing. For most casual users, this is like buying insurance for a problem you’ll probably never have.

The expiration features are cool in theory—you can make links automatically stop working after a certain date—but I keep forgetting to set them up and then links expire in the middle of campaigns. More of a foot-gun than a feature sometimes.

OTO 7: Automation and API Access

This unlocks API access so you can integrate The Big Redirect with other tools and automate link creation.

When this became incredibly powerful:
I connected this to my product launch system using Zapier. Now when I launch a new product, it automatically creates all my tracking links with the right parameters and pixels already configured. Saves me probably an hour per launch.

The bulk link creation via CSV is also amazing when you’re setting up big campaigns. I uploaded 150 links at once instead of creating them one by one like some kind of caveman.

Why this frustrated me:
The API documentation is… not great. It exists, but it’s bare-bones and assumes you already know what you’re doing. I’m reasonably technical, and I still spent three days getting my first integration working properly.

If you’re not comfortable with APIs, webhooks, and automation platforms like Zapier, this upgrade is going to make you want to pull your hair out. It’s powerful, but only if you have the skills to use it.

OTO 8: Priority Support and Training

Faster support, account manager, training videos—the VIP treatment basically.

What I actually got:
Support tickets do get answered faster. I submitted test questions through both channels, and premium support averaged about 3 hours while standard took almost 2 days.

The monthly calls with my “account manager” are… fine? She’s nice and occasionally has useful optimization tips, but it feels more like a check-in call than strategic consulting.

The reality check:
Standard support has been adequate for every actual problem I’ve had. Premium support is faster, sure, but has the speed ever actually mattered? Not really.

The training videos are decent but nothing revolutionary. Most of what they cover, I either figured out myself or found on YouTube. I’m basically paying for convenience and hand-holding I don’t really need.

OTO 9: Link Marketplace and Template Library

Access to pre-built campaign templates and a marketplace where other users share their successful link structures.

The occasional wins:
I found maybe 10-12 templates that were genuinely useful. When they worked, they saved me probably an hour of setup time by providing a solid starting point.

The marketplace concept is cool—seeing how other people structure their campaigns gave me ideas I wouldn’t have thought of myself.

The disappointing reality:
The quality is all over the place. Some templates are brilliant. Others are so generic they’re useless. And the marketplace is way emptier than the sales page suggested—lots of categories have 2-3 templates total.

Most templates need so much customization to fit my specific needs that I might as well have started from scratch. It’s helpful for inspiration, but rarely plug-and-play.

OTO 10: Lifetime Deal Bundle

The “buy everything at once and save 60%” offer. Multiple OTOs bundled together with lifetime access.

Why I almost bought this:
The math is tempting. If you need more than four or five OTOs, the bundle genuinely saves you hundreds of dollars compared to buying individually.

Why I didn’t:
I did the hard calculation of what I’d actually use versus what just sounded cool during the sales pitch. Turned out I really only needed about four OTOs for my specific business.

Paying $1000 for features I’ll never touch—even at a 60% discount—is still wasting money. Better to spend $400 on what I need than $1000 on what I might need someday.

OTO 1 vs. Everything Else: Where I Should’ve Started

Here’s what I wish I’d known before buying half this stuff: OTO 1 is probably necessary if you’re serious about using the tool. Everything else is optional based on your specific situation.

I needed unlimited links within a week. That upgrade was non-negotiable for me. But everything else? I could’ve waited, tested, and figured out what I actually needed instead of buying based on FOMO.

The other OTOs solve specific problems:

• Can’t track conversions? Get OTO 5

• Need to split test? Get OTO 3

• Doing client work? Get OTO 2

• Want branded links? Get OTO 4

But none of them are “must haves” in the same way that removing link limits was for me. They’re nice-to-haves that become need-to-haves only if you hit specific walls in your workflow.

If I could go back and do this over, I’d start with just the front-end and use it for two weeks. Then I’d buy only the OTOs that solved problems I actually experienced, not problems I thought I might have someday.

The One Upgrade I Use Every Single Day: OTO 5

After three months of daily use, OTO 5 (Pixel and Conversion Tracking) is the upgrade I couldn’t live without. Being able to track conversions and build retargeting audiences from link clicks has probably tripled my advertising ROI.

I run a lot of paid traffic, and before OTO 5, I was basically flying blind. I knew how many people clicked, but I had no idea what happened next. Now I can see the entire customer journey and optimize based on actual data instead of guessing.

My retargeting campaigns targeting people who clicked specific links but didn’t buy convert at 3.8% versus 1.1% for cold traffic. That difference alone paid for the upgrade in less than a month.

But here’s the thing—that’s valuable for me because I run paid ads. If you’re doing purely organic marketing without paid advertising, OTO 5’s value drops to almost nothing. The “best” upgrade completely depends on what you’re actually doing with the tool.

What This Actually Cost Me (And What You’ll Pay)

Time for some real numbers. Here’s what I paid during the launch period:

Front-end: $47 (sometimes it’s as low as $37)

Then the upgrade parade:

• OTO 1: I paid $67 (ranges from $47-77)

• OTO 2: Grabbed it at $127 (typically $97-147)

• OTO 3: Paid $87 (usually $67-97)

• OTO 4: Got it for $57 (around $47-67)

• OTO 5: Paid $97 (ranges $77-127)

• OTO 6: Snagged at $67 (typically $47-77)

• OTO 7: Paid $167 (premium tier $127-197)

• OTO 8: Monthly at $57 (or $497 annually)

• OTO 9: Paid $47 (usually $37-57)

• OTO 10: Bundle was $997 (ranges $697-1297)

My total damage? About $1,261 over three months if you include the monthly support. Could’ve saved a bunch by buying the bundle, but then I’d have spent $997 on features I’m still not using.

Prices jump around depending on when you buy. I’ve seen the same OTOs priced 30-40% differently depending on whether it’s a launch special, holiday promo, or just a random Tuesday.

What Really Happened When I Used This Every Day

Forget what the sales page promised. Here’s what actually using The Big Redirect looked like in real life.

The First Week: Confusion and Setup

Getting started took about an hour, which wasn’t too bad. The interface makes sense if you’ve used any link management tool before, though some of the advanced features were buried in weird places.

My first links worked fine technically, but the tracking data didn’t show up like I expected. Turns out I hadn’t configured things properly—something the quick start guide completely glossed over. Once I figured that out through trial and error and one slightly annoyed support ticket, everything started working correctly.

Weeks 2-3: Building My System

This is when I started creating templates for my most common link types. Campaign links got configured one way with specific tracking parameters. Affiliate links got set up another way with cloaking enabled. Test links got minimal tracking to keep things clean.

Having these templates saved me so much time once I got them right. Instead of configuring everything manually each time, I just duplicated a template and changed the destination URL. Went from 3-4 minutes per link to like 30 seconds.

Month 2: Actually Getting Value

By the second month, I was managing over 200 active links across different campaigns. The dashboard made it surprisingly easy to find and edit specific links despite having so many.

Split testing from OTO 3 became part of my launch routine. Every new campaign got at least two variations running from day one. The difference in performance between variations that seemed almost identical kept shocking me.

Custom domains started showing their value as click-through rates consistently ran 12-15% higher than generic shortened links. Small percentage, but it compounds when you’re sending thousands of clicks through these links.

Month 3: Integration and Automation

By month three, I’d connected The Big Redirect into my entire marketing workflow using the API from OTO 7. New products automatically triggered link creation with proper tracking configured. Performance data fed directly into my analytics dashboard.

The time savings added up to probably 6-7 hours weekly once everything was automated. But getting to that point took a solid 15-20 hours of setup and troubleshooting. The automation is powerful, but it’s not turnkey.

What I’d Actually Tell You to Do

Okay, real advice time based on what I learned the expensive way:

If you’re just starting with link management:
Buy only the front-end offer. Use it for at least two weeks. Hit some walls. Experience some frustrations. Then buy the specific upgrade that solves your biggest problem.

I bought upgrades based on “what if” scenarios instead of actual problems I was experiencing. That’s how you end up with features you never use. Learn from my mistakes.

If you’re running affiliate campaigns:
Get OTO 1 (Unlimited) and OTO 6 (Security). The unlimited links become necessary quickly when you’re testing multiple offers and traffic sources. The security features protect your commissions from getting stolen, which happens more often than you’d think.

Add OTO 5 (Tracking) if you’re running paid traffic and need conversion data. Skip it if you’re purely organic.

If you’re doing agency work:
The bundle might actually make sense if you genuinely need the agency license, custom domains, tracking, and automation. Do the math on what you’ll actually use versus the bundle cost.

Alternatively, start with OTOs 1, 2, and 5 as your core stack. Add others when specific needs become obvious through actual client work.

If you’re optimizing campaigns with paid traffic:
OTO 5 (Pixel Tracking) is non-negotiable. Pair it with OTO 3 (Split Testing) and OTO 1 (Unlimited) for a powerful optimization setup.

The ability to track conversions and build retargeting audiences from link clicks is probably worth 10x what you pay for these upgrades if you’re spending real money on advertising.

If you’re just shortening links for social media:
You’re overthinking this. You don’t need The Big Redirect. Use Bitly’s free plan and save your money. This tool is overkill for basic link shortening.

How This Compares to Everything Else I’ve Tried

I’ve tested pretty much every link management tool that exists. Here’s the honest comparison:

Versus ClickMagick:
ClickMagick has more sophisticated tracking right out of the box. Their split testing is more advanced, the analytics go deeper, and the attribution modeling is better.

But ClickMagick costs $27-67 every single month forever. I’ve been using The Big Redirect for three months, which means ClickMagick would’ve cost me $81-201 in subscriptions. Over a year, that’s $324-804. Over two years, $648-1608.

The Big Redirect with the OTOs I actually use cost me about $500 total, one time. Suddenly it looks a lot cheaper, even though the upfront cost felt painful.

Versus Pretty Links (WordPress):
Pretty Links is perfect if you only need link management on WordPress sites. It’s simple, reliable, and costs about $79/year for the pro version.

But Pretty Links can’t do split testing, doesn’t have pixel integration, and doesn’t work outside WordPress. For basic WordPress link management, it’s all you need. For sophisticated campaign optimization, it’s not enough.

Versus Bitly:
Bitly is the standard everyone knows. Free plan handles basic use, paid plans start at $29/month for more features and custom domains.

The Big Redirect is total overkill if you just need to shorten and track basic links. But for serious campaign optimization with split testing and conversion tracking, Bitly doesn’t have those capabilities at any price point.

Versus Rebrandly:
Rebrandly focuses heavily on branded short links and custom domains. They’re really good at making professional-looking links but lack advanced marketing features.

The Big Redirect with OTO 4 matches Rebrandly’s custom domain capabilities while adding split testing, pixel tracking, and automation. Rebrandly runs $29-199 monthly depending on features, so again, one-time pricing wins long-term.

The honest verdict:
The Big Redirect sits in this weird middle ground. It’s more powerful than simple link shorteners but less feature-rich than enterprise analytics platforms. The one-time pricing is its biggest competitive advantage if you plan to use redirect tools for more than 6-12 months.

Real Results from Actual Use

Let me share some concrete outcomes instead of vague promises:

Split Test That Changed Everything:
I had two landing pages for the same affiliate product. Both looked good to me. Split testing showed one converted at 2.1% and the other at 3.4%.

Over 30 days with 2,847 total clicks, that difference meant 60 sales instead of 38 sales. At $47 commission per sale, that’s $2,820 instead of $1,786. The split testing feature made me an extra $1,034 in one month by helping me pick the better page.

Retargeting That Actually Worked:
Using pixel tracking, I built an audience of 3,200 people who clicked my links but didn’t buy. Ran retargeting ads exclusively to them.

Cold traffic converted at 1.1%. Retargeted link-clickers converted at 3.7%. Spent $420 on the retargeting campaign, generated $2,680 in sales. Would’ve been impossible without OTO 5’s pixel capabilities.

Commission Theft That Stopped:
Someone copied one of my high-traffic affiliate links and swapped my affiliate ID for theirs. Took me two weeks to notice. Lost approximately $340 in commissions.

After enabling link cloaking from OTO 6, no more incidents. Six months later, zero commission theft. That one incident paid for the upgrade.

Agency Client Revenue:
Started managing links for three clients at $200/month each using the agency license from OTO 2. Monthly recurring revenue: $600.

Time investment after initial setup: about 3-4 hours weekly across all three clients. The agency license turned a tool I use into a service I sell.

Automation Time Savings:
Before automation, I manually created 15-20 tracking links weekly for new products and campaigns. Each link took 2-3 minutes to set up with proper tracking.

After implementing automation via OTO 7, new products trigger automatic link creation. Time savings: roughly 6 hours monthly. Plus I eliminated stupid mistakes from manual configuration.

The Questions I Get Asked Most

Can I buy OTOs later if I skip them during checkout?

Maybe? Sometimes? It’s inconsistent. I skipped OTO 8 initially, then got an email two weeks later offering it at a higher price. My friend who also bought this never got that email.

Some people report successfully buying skipped OTOs by contacting support. Others get told it’s not possible. The only guaranteed opportunity is during your initial purchase, so consider carefully.

Are the base limits actually restrictive, or is unlimited unnecessary?

Totally depends on your use case. I hit the limits in a week because I was testing aggressively across multiple campaigns. My friend who bought this for one blog with a few affiliate links hasn’t hit the limits in three months.

If you’re managing multiple campaigns with lots of traffic sources and offers, you’ll need unlimited quickly. If you’re running a single focused campaign, maybe never.

How hard is the custom domain setup really?

If you’ve ever added a DNS record before, it’s easy—takes 10-15 minutes per domain. If you’ve never touched DNS settings, it’s intimidating as hell.

The instructions are decent but assume you know what DNS means. Their support will walk you through it if needed. I set up three domains—one was easy, one took 30 minutes of troubleshooting, one required a support ticket.

Does pixel tracking actually slow down the redirect?

Technically yes—there’s a 50-150 millisecond delay while pixels fire. In practice, nobody notices. I tested with page timing tools and could measure the difference, but human users can’t perceive it.

If you’re redirecting to slow-loading pages anyway, the pixel delay is nothing. If every millisecond matters for some reason, yeah, there’s a measurable impact.

Is the API usable for non-developers?

Not really. If you’re comfortable with REST APIs, webhooks, and tools like Zapier, you’ll figure it out. If those words sound like gibberish, you’re going to struggle.

I’m moderately technical—I can code but I’m not a developer—and it took me a few days to get automation working. True beginners will probably need to hire someone or give up.

What happens if the company goes under after I buy lifetime access?

Your links stop working. That’s the risk with lifetime deals versus subscriptions. If the service disappears, all your redirect links break.

I mitigate this by not using third-party redirects for critical long-term links—only campaign-specific links I can update if needed. Diversify across multiple tools to reduce dependency.

Can I actually use this for affiliate links without problems?

The tool is designed for affiliate marketing, so yes. But check your specific affiliate network’s terms. Some prohibit link cloaking entirely. Amazon Associates restricts certain types of link manipulation, for example.

Most affiliate programs allow it, but verify first. The last thing you want is to get banned from a network because you violated TOS with cloaked links.

What’s the ROI on the bundle versus buying individually?

Pure math: If you need five or more OTOs, the bundle saves 50-60%. But that assumes you actually use those features.

I needed four OTOs. Buying them individually cost ~$500. The bundle was $997. Even with the discount, I’d have overpaid by $500 for features I don’t use. Calculate based on actual needs, not theoretical wants.

Is priority support worth it for the ongoing cost?

For me? No. Standard support has been fine for every actual problem. Premium support is faster, but has the speed ever mattered? Not really.

If you’re running time-sensitive campaigns where a few hours of downtime costs real money, maybe. For most users, standard support is adequate.

Which OTO should I buy first if I can only afford one?

OTO 1 (Unlimited) if you’re going to use this tool seriously. Everything else is situational based on your specific needs. But if you’re hitting link limits, nothing else matters until you solve that problem.

Final Honest Thoughts

Three months in, The Big Redirect is still in my daily workflow. But I have zero regrets about the OTOs I didn’t buy, and some regrets about ones I did.

It’s a solid tool with genuinely useful features for people doing serious link management and campaign optimization. The one-time pricing beats paying monthly forever if you plan to use it long-term.

But the 10-OTO structure creates anxiety and FOMO that pushes you toward buying stuff you don’t need. I fell for it. Don’t be like me.

Buy based on problems you currently have, not problems you might have someday. The features that sound amazing during a sales pitch often turn out to be features you never actually use in real life.

Start with the front-end. Use it. Hit some walls. Get frustrated. Then buy the specific upgrade that solves that specific frustration. That’s the smart approach I should’ve taken instead of buying half the funnel on day one.

The Big Redirect works best as one tool in a larger marketing system, not as a magic solution that fixes everything. It manages and optimizes links brilliantly. It doesn’t create success from thin air.

Use it strategically for what it’s good at—link management, split testing, conversion tracking. Don’t expect miracles. Good tools help skilled marketers get better results. They don’t turn bad marketers into good ones.

If link management and campaign optimization are genuine problems in your business right now, The Big Redirect with carefully chosen OTOs can be incredibly valuable. If you’re just looking for basic link shortening, you’re overthinking this and there are simpler, cheaper options.

That’s my honest take after three months and more money than I probably should’ve spent. Hope it helps you make smarter decisions than I did.