Only 5 or 10 years ago, the Windows business model was pretty simple. You could just buy a licence for it and you could use it for as long as you wanted to. But I mull older directions seem to suggest that a free copy of Windows is on the horizon. I’m X from TechAltar, you’re watching the 21 st episode of the Story Behind series, and let me explain how that would work. Just a few years ago, paid under a Operating System was common practice.To get Windows XP or any other version of Windows, soul always had to make an explicit transaction. When the user wanted to get a copy of Windows, they paid Microsoft a cost. When they modernized from one edition of Windows to another one they had to buy a brand-new license. When they bought a brand-new computer, the manufacturer paid Microsoft for the permission. Most of us thought that paying for an Operating System was normal. And then this happened … Steve Jobs: This is one device.( Cheers) And we are calling it…IPhone. One of the many things smart telephones converted is the way people knew Operating Systems. With Android and iOS, there were no clear fees. You couldn’t buy iOS, it comes down with your iPhone and you just got revises as long as Apple decided to support your device. Android is famously free to use for Smartphone manufacturers who might or might not update your telephone, but is certainly not bill you for it. These Operating system unexpectedly emerged and seemed to cost nothing. Now, of course Apple and Google both develop their systems to ultimately make money from them but they did so in much less straight forward natures. And once consumers and smartphone manufacturers got used to the apparently free Operating System getting them is payable for one became harder and harder.Which is exactly what Microsoft tried and is inadequate to do. Remember, smartphone creators primarily had to pay Licensing Fees to Microsoft if they wanted to build on their telephones. Being a pay OS while Android was a free alternative was in my opinion a major reason why it didn’t take off It make Microsoft until 2014 to accept this reality when it ultimately drew Windows free on Phones and inventions with screens smaller than nine inches. The Company was essentially forced to accept the new world that consumers and companies just wanted the OS for free. And this new reality has slowly dawned on the PC sell as well.Sure, if you want to get Windows 10 on PCs today, you still have to pay for it. But the definite fees are gradually disappearing here as well. Around 300 million consumers ameliorated from Windows 7 and Windows 8 to Windows 10, free of charge. That’s more than half of all current Openings 10 customers and ascents to users that are already on Windows 10 like the Anniversary update, the Creator’s Update, the Fall Creator’s Update and whatever else they will be called in the future, should all be, you suspected it, free. And that initial reward for connect Space 10? I perfectly expect that to be dropped in the future as well. So, hurray! Free Operating Systems. But wait … We all know they can’t actually be free, right? Developing an OS is incredibly expensive so it’s no wonder that both Apple and Google make money out of their plans Apple of course sells you an iPhone, an iPad, or even a Mac for a ton of money So the cost of the OS and future modernizes is simply included in the price of the design itself. Apple and Google famously also take in up to 30 percentage cut of events procreated through their respective app stores.Builtin first party services like shadow storage, music due business, ebook storages, and much more that these companies can promote working their Operating Systems is also a really good way to make money. And of course all of these pulpits, and specially Google’s Android, too collect a knot of user data that they can then use to generate better, targeted, circulars. Location Data, App Usage, Contact Lists, Geotagged Photos, you appointed it.So with all of these things in recollection, Apple and Google have created two different business patterns that bypassed billing the users instantly for the OS. Apple tilts more heavily on the side of making money from hardware and the App Store While Google relies more on understanding the subscribers and serving them more targeted ads. And increasingly, Microsoft does both Making money from expensive, firstparty hardware? Check. Pushing beings towards an app accumulate so that they can take a trimmed of the transactions? Check. First party services being sold through the OS? Check. Collecting user data to sell ads? Big, fatty check. Microsoft is all in on finding alternative revenue informants for Windows and while it was a bit slow to adapt it did learn it’s lessons learned in both Google and Apple it seems. So, does this mean free Windows for all? Well, here are my predictions. I remember the consumer and business versions of Windows are going to move further and further away from each other and Microsoft will, at least for the foreseeable future remain charging occupations up front for an OS that will focus less on used moving and more on offering a clean-living and managable OS.On the consumer side, I expect a free and a paying form of Windows to appear. Advanced customers will continue to buy full Windows, as they supposed to do now, at least for a while still … While the masses will soon be offered Windows 10 S free of charge, as the default choice. Windows 10 S, if you didn’t know it yet, is a version of Windows that simply allows users to install apps from the Windows Store and limits consumers to using Microsoft’s own browser and search engine as default. In other names, it’s the iOS and Android edition of Windows that should be pretty good at facilitating Microsoft make money from store marketings, first party services, and user data collection. And that’s why as soon as these alternatives start stimulating enough fund and as soon as the accumulation becomes advanced enough I perfectly expect the initial costs to be threw. By the way, if you want to see my remembers on Windows 10 S in more detail, then check out the dedicated video I made about it right here.So those are my projections for Windows on the revenue side but there is also another very good reason to make an OS free. Leverage. The strongest platform with the most amount of users and makes afford a company the best possible leverage to go after the next large-scale thing. Google and Apple use this tactic to leverage Android and iOS to reach TVs, vehicles, and smart-alecky watches to build Voice Assistants and something much and if Microsoft wants to leverage Windows to go after it’s own nextbigthing it will need a ton of users and one tonne of makes, all representing according to it’s rule book.Which it can best achieve by making Windows as good as it can be and give it away for free. So, what is the nextbigthing Microsoft is going after? Well, a ton of things at once, but I would like to highlight one area as two examples. The corporation announces it’ Windows Mixed Reality’ All the large-hearted tech companionships have made it very clear that they repute AR and VR will be a hugely important part of the future. Google has Daydream, Facebook has Oculus, Samsung has GearVR Apple has just initiated things like AR Kit and Microsoft has HoloLens as well as Mixed Reality AR and VR is clearly super promising. The main question all of these pulpits have though is that all of our apps and tournaments are designed for 2D interfaces and so they either don’t work in 3D environments at all or if they do, they don’t feel right.Now look at this trouble and think about how Microsoft could leverage it’s free desktop OS to solve it. If I was Microsoft, I would build Windows 10 S free and then use it as bait to get customers used to the Windows Store. Once they did, it would also promote developers to not only bring their existing desktop apps to the store but likewise to develop platforms for it from the ground up. Through the influence of the Universal Windows Platform these new apps that were written for the desktop will too direct magically on Windows Mixed Reality headsets. So the leveraging works to create apps. but, what about getting them to fit in the 3D environment? Well, just take a look at Microsoft’s newest design language announced Fluent Design Introduced earlier this year apps with Fluent Design look radically different from traditional Windows programs. The system works with translucent frosted glass bodies, large-scale shadows, glowing results and so on.I already quite like the road it looks on PCs but it truly starts making sense when you leant these apps into a 3D environment. The suns, the extent, the darks, and the sentiments of real materials are all designed to acquire these apps feel like they have physical belongings They look like they were designed for 3D. So if Microsoft supplants it can leverage it’s PC userbase to create an app catelog for it’s Mixed Reality headsets, very. So, to summarize it up I would be really surprised if Windows 10 S wouldn’t become the free, default, OS for customers. Most customers have been markedly signaled with Android that they would rather have their data analyzed than pay for an OS. So Microsoft won’t really have much of a preference regardles. But, most importantly, the company should have also discovered fairly alternative ways to make money out of the OS anyway and get people to use the Windows Store will be incredibly important for the future campaigns, too.And now I am interested to hear what you have to say about the future of Windows. Let me know in the comment section below or tweet it at me @TechAltar If you want to join the conversation, then “re coming with me” on my social media channels I talk about topics like this 24/7 so TechAltar everywhere, follow me there. And if you want to see more from the Story Behind series were I take a deeper look at tendencies shaping the tech industry then past occurrences should appear on your screen around now, and future chapters will come straight-out into your inbox if you make that agree button and specially if you make that buzzer button next to the subscribe button for notifications.Thank you very much for watching and I’ll see you in the next one ..