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Did you ever think about how factors could impact the choices that we normally make in our life? In this article, we’ll learn all that science has been able to find about the intriguing phenomenon that is “psychological triggers” and how indeed there are some factors hidden behind the curtain of decision-making that determine our choices. Finally, at the end of the article, we will start with a little trust that can grow into a big decision. We will explore the role of social proof in making others become more likely to trust an article that then becomes a hidden choice. We will see how the concept of only a few items left can persuade a customer to act shortly before the product is no longer obtainable. If the fear of loss is strong enough, it will ignite the need to possess the product, a fear that comes with the knowledge that more people carry it with them every day until it’s gone and nowhere to be found. The things we
FOMO Proofs OTO Overview of Psychological Triggers
What are Psychological Triggers?
Psychological triggers are those specific stimulus or cues that strongly influence an individual’s decision-making process, behavior, or even emotions. These triggers are deeply entrenched in human psychology and have been the consistent object of study and analysis by scientific researchers and psychotherapists. The concept is if people turn out to be able to understand and make good use of these triggers, businesses, marketers, and even individuals can easily change others’ decisions or make participants do a certain kind of action.
Few of the psychological triggers that are most familiar among people
From the ones that research and observation have been able to determine, several common psychological triggers exist and they are the ones whose influence has been most watched and documented. The triggers mentioned play a significant role in decision-making and behavior. Some of these triggers include social proof, scarcity, reciprocity, authority, and novelty.
Social proof is the term that describes the individual behavior who observes and mimics the actions, behaviors, or beliefs of others. With this trigger you can see the power of customer reviews and testimonials, where people often ask for previous customers’ experiences and opinions and rely on them in their decision-making process which in other words crowdsourcing.
Scarcity is one of the most effective psychological triggers, which is the concept of the fear of being left behind. A person is motivated to act only because of the feeling of reduced quantity or an unavailability of a product. This strategy is getting very often used in marketing through the emphasis on time-limited offers and the low inventory of the product in stock.
When someone has done something for us, we as individuals have a natural urge to return the favor or act in kind which is called Reciprocity. It is widely used in various forms such as giving free samples, gifts, or incentives. By giving something to people without expecting anything in return, companies can use this trigger to motivate their customers to make the purchasing decision they want.
Authority is the characteristic of individuals who follow and believe in the opinions or advice of experts or authoritative figures. People often go to those who are perceived as knowledgeable or the ones who have expertise in a specific area before they take any action. This trigger is easily noticed in the use of endorsements by celebrities or professionals in advertising.
Novelty is the drive that results from the preference for something new or unique. It appeals to the human being’s inherent curiosity as well as the inclination of the person for investigating new experiences or enjoying new products. This trigger is very common in a product launch or innovative marketing campaigns that highlight the special nature or the newness of the offering.
FOMO Proofs OTO The Role of Emotions
Emotional Triggers in Decision-Making
Emotional triggers are of major importance in the process of decision making. According to research, emotions can be powerful triggers to entice people to make particular choices. The impact of individuals who have strong positive or negative emotions is significant as it sways their ability to judge and make decisions.
Emotions like feelings of joy, excitement, and happiness can directly lead a person to increase the attractiveness of the risk and engage in pleasurable experiences. This is why companies are always on the lookout for customers to display contentment, and excitation so that they can take these emotions and use them in their marketing campaigns, creating positive links between the products and the emotions.
On the other hand, negative emotions such as fear, anger, or sadness can lead to more cautious decision-making or avoidance behaviors. These feelings function as cues to action that would avoid dangerous situations or lead to some specific behaviors or choices.
Impact of Positive and Negative Emotions
Positive emotions have been observed to promote more impulsive and spontaneous decision-making. When someone is happy or gets an opportunity, they may be more likely to make impulsive purchases or take advantage of opportunities more easily without a careful process of taking long-term consequences into consideration. These positive emotions can be used by marketers to increase their sales and make the consumers act immediately.
Oppositely, negative emotions rein to, in general, careful and deliberative decision-making. Individuals experiencing fear or anxiety become more cautious and vigilant. In this case, the individual will look at the choices from all angles and aim to minimize the potential losses of their selected options. To the utmost knowledge of the effect of bad feelings can enable organizations to construct their communication and decision-making in a way that does not raise concerns or even gives a feeling of ease to the public.
It is also worth noting that people’s emotional experiences can differ from one to the other, and as such, they might not always have the same emotional responses or methods of coping. Knowing those basic patterns, companies and people can derive benefit from these emotional triggers to the recreational of all.
FOMO Proofs OTO The Power of Social Influence
Social Triggers in Decision-Making
Social influence is a powerful psychological trick that can have a huge impact on decision-making. People have the tendency to be swayed by other’s acts and opinions and therefore, it can be a very influential factor in their choices and actions. Social triggers can take many forms, such as peer pressure, conformity, or social comparison.
Peer pressure is when your friends, family, or the people you work with are the ones who influence your decision-making process. People are social beings who are hardwired to need acceptance and belonging. Oftentimes, they conform to their social point of view to avoid rejection or fit in. This trigger can be very visible in decision-making related to fashion, lifestyle choices, or career paths.
Conformity is another word for this social trigger that pops out when individuals feel the urge to change their thinking or action in a way that corresponds to the norms or the expectations of the group. Individuals might conform without regard to their personal beliefs or values by means of agreement with the majority opinion or imitation of another person. This trigger can result in the bandwagon effect, wherein people simply replicate others’ decisions without critically analyzing them.
Social comparison is a frame of reference for making decisions because it stems from the idea that humans generally compare their own abilities, achievements, or the things they own with others. People very often employ others to assess their own performance or success, which is crucial for their decisions and consequent behaviors. This trigger can be seen in the context of making decisions about lifestyles, consumers’ buying habits, or career.
Effects of Social Pressure
Social pressure is not a one-sided phenomenon, it has a front and back; the positive effect is also there which can comprise inspiration or motivation, the adoption of healthy habits through the influence of the people around. When a person sees that someone is successful or respectable, the example can have an instant impact on what a person wants to achieve and has the results not turned to be positive.
At the same time, social pressure can be a very negative force in groups as people involved in groupthink ignore own beliefs and common views, whereas those who stick to unhealthy behaviors just because others do so represent a clear example of conformity. With the impact of the social environment, a person is likely to adopt many bad points of view and even make choices that should not be preferred over others.
To be aware of the hidden motives that often drive people to patronize any kind of business, individuals need to understand the concept of social influence and the way it is used by marketers. Because of the hidden social triggers, the person is easily exposed to the mechanism of the subliminal and often ends up being a part of a group that does something that he/she would not have done alone.
FOMO Proofs OTO Cognitive Biases and Decision Making
Overview of Cognitive Biases
Cognitive biases are certain patterns and tendencies that humans take for granted in their thought process, which ultimately leads them to make decisions irrationally. These biases alter one’s perception and interpretation of data, thereby causing mistakes, distortions, or cognitive shortcuts.
Researchers have come up with different kinds of cognitive biases; hence, one or more biases interact together to exert influence on people, making them think and act in ways they usually do not. Among the various types of cognitive biases are the predisposition to recheck evidence, the cant of the whole coin, the weighting of a decision on the basis of a standard, and the extreme disliking for any kind of gambling.
The concept of confirmation bias happens when we are of a tendency to look for and to interpret information that is in agreement with our pre-existing beliefs or what we have supposed. Confirmation bias is when we are one-sided in our selection of information without any regard to the actual information and reject other evidence that challenges our views. Consequently, confirmation bias not only greatly reduces the chances for people to think through and arrive at the right decision, but it also increases the chances of their incorrect behaviors and choices.
The specific heuristic called the availability heuristic is an example of selecting only those things that come quickly and easily to the mind. When people like certain events coming quickly and easily to their minds, they usually become biased as to the probability of such events happening, concluding that they might occur very often or are very frequent. The error in the availability heuristics can be quite harmful for the risk or probability evaluations as it can lead to highly inaccurate results which are totally out of the question.
Anchoring bias arises when people rely on the first piece of information or the anchor, to make further judgments or decisions. This anchor has a very high effect on the decision-making process. For example, in addition to the solid and visible examples from the real world, this kind of bias is always present in negotiations as the initial offer or the reference point has a very big role in the final outcome.
Loss aversion is the majority of people’s feeling of a preference for avoiding the losses rather than securing the equivalent gains. That is, in general, people are often more likely to opt for the pursuit of an option that will help them evade the losses rather than that which comes with an equal benefit. In the extreme case, this bias can result in irrational behavior driven by aversion to risks, and also an unwavering preference for the standing course.
How Decision-Making is Cognitively Biased
Cognitive biases significantly influence decision-making, mainly by shaping one’s ability to understand and interpret information. As a result of these biases, mistakes, irrational judgments, or non-optimal selections occur.
Confirmation bias is a good example of a bias that prevents individuals from considering alternative viewpoints or options by making them ignore or downplay information that does not agree with their existing beliefs or expectations. People get stuck in their one-sided opinion and thus get deprived of information and narrow down options, thus missing out on making a well-informed choice.
According to the availability heuristic, decision-makers can be influenced to make unbalanced decisions because they stick to easily accessible information. For example, individuals may use vivid examples or expressive memories to assess the probability or potential results of a certain action. This distorted evaluation might mean that wrong decisions are made, or that the wrong choices are made.
The way the anchoring bias affects decision-making is that it latches on to the first point of reference or piece of information to bias individuals to a certain direction. This reference point becomes a significant lever for the following judgments or assessments, which often leads to the lack of necessary adjustments from the original anchor. The results are therefore biased evaluations or less than the best choices.
Loss aversion outweighs the potential advantage in decision-making through the establishment of a situation in which individuals are more concerned with avoiding losses rather than gaining possible profits. Especially in the decision-making context, this bias will make the decision-maker fear the risk, and therefore, opportunities will be missed, and decisions that could have given good results will not be made.
Recognizing the multitude of these cognitive biases and their impact on decision-making is a necessity for both individuals and businesses. People, by realizing and eliminating the influences created by these biases, are able to be more rational and clear-headed when confronted with a choice, and thereby they would then be able to evade common pitfalls and mistakes.
High demand for FOMO Proofs OTO The Influence of Persuasion Techniques
Source of Inspiration for Persuasive Conversation
Persuasion techniques refer to different methods or approaches that are used to change people’s opinions or behavior in a desired way. These techniques mostly exploit psychological triggers to the emotions, beliefs, and needs of the people.
Typical examples of the most commonly used persuasive triggers are as follows: storytelling, social proof, scarcity, authority, and emotional appeals. The art of storytelling involves the use of stories or anecdotes that capture the attention of listeners and arouse emotional reactions. Through the medium of storytelling, people are better able to remember and relate to the message, in turn enhancing the persuasive influence of the message.
Earlier social proof was briefly mentioned, which plays on the human propensity to follow the crowd and achieve confirmation. This technique is implemented through the demonstration of the actions or viewpoints of the brand’s satisfied customers and the brand’s influential persons. Quite often, people get easily swayed if they see that the rest of the consumers support or are involved in certain behavior.
Another trigger that quite often can be used for the purpose of persuasion is the trigger of Scarcity. Through this trigger, a sense of emergency or exclusivity is signaled. Dealing with limited quantities, limited availability of time, or limited access people are more likely to become hasty and decide on their moves. Scarcity enters into the psychology of a person and will be a high effective motivator as it is a generally recognized principle of human nature that people do not like to miss out on things.
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The trust invested in professionals or authoritative persons is the main propeller of persuasion. Persons feeling that any expert is a worthy source of information are more likely to be persuaded and driven by their expert’s choice of opinion or decision. An authority figure can be a professional, a celebrity, or an influencer who is a widely seen or popular expert or also an influential personality.
Emotional appeals are persuasive triggers aimed at provoking specific emotions or feelings in a person. By appealing to emotions like fear, happiness, or desire, marketers or individuals can influence positively indivi duals’ perception or evaluation of a message or offering. Emotional appeals are highly effective in getting attention and prompting people to take action.
Psychological Persuasion Techniques
Psychological persuasion techniques are methods that involve the understanding of human psychology and behavior to be able to effectively impact decision-making processes. These methods usually come from reviewers who have deep knowledge of the field studied and they use this knowledge to aid them to form an opinion or make a decision on anything for the concerned people.
One such method is the use of anchoring. By indicating the first anchor point of the presentation, peoples’ judgments or decisions to follow will depend on this anchor. This technique makes use of the anchoring bias that takes advantage of the people’s tendency to make only a partial adjustment from the original anchor.
The scarcity principle is yet another popular method used in psychological persuasion. A technique widely used to attract an audience is the one that is based on the idea that by indicating that there are a few products left or that the offer is limited in terms of time, people are motivated to make quick moves in order to obtain the product or the opportunity indicated. Using the fear of missing out and the emotional trigger of scarcity is the modus operandi of this technique.
Reciprocity applies the principle of persuasiveness and is very widely used. Giving people a high-value gift free of charge is an effective method through which businesses or individuals can make customers feel a moral commitment after doing something for them. Reciprocity is the principle upon which the idea of giving back, or the expectation of it, is built. The rule of reciprocity is a well-established principle and its application is key to persuasion.
David Parnasia definition of social proof in his introductory book “Experimenting With the Consumer” of 2017 is “a psychological phenomenon in which people assume the actions of others in an attempt to reflect correct behavior for a given situation.” One of the most efficacious ways of generating appeal to this was by presenting endorsements of authority figures as a social proof of the product/service. Adapting social influence tools allows the marketer to build consumer relationships, thus effectively developing credibility and trust.
People in business or personal life that reveals and use these psychological persuasion techniques can create ways of designing messages or strategies that are forceful and have a strong connection with their target audience. But the goals are to employ these techniques wisely and correctly and to eliminate the probability of using them to manipulate or conduct unethical behavior.
Urgency and Scarcity Proofs Through the Influence of Framing Effects
What Are Framing Effects?
Framing effects are the manipulation of the way in which the information is presented or “framed”, in such a way that the decision or the attitude that people would adopt can be greatly impacted. The frame in which the information is given to us can change the way we understand and evaluate the information, which, in the end, can bring different conclusions or alternatives.
Various kinds of frames can be employed to produce the diverse features of identical information to drive judgments or decisions. Positive framing seeks to create a good impression of the potential earnings, benefits or the hopeful results of a certain alternative or decision. Negative framing brings to the forefront the potential losses, dangers or negative outcomes derived from a certain option.
For example, in the healthcare field, a positively framed message may convey the advantages and effectiveness of a particular treatment or medication. On the other hand, a negatively framed message may bring out the crisis or dangers that are associated with not receiving the treatment or medication. The way the information is communicated can influence a person’s perception of risk, benefits, or probability, eventually leading to their choice of action.
Influence of Framing on Decision-Making
The communication of information has a substantial influence on the decision-making process. Many research studies have provided consistent evidence that the choices and risk attitudes of people are affected by the way the information is formatted.
The positive frame is usually in favor of decision-makers’ risk-averse feelings since they are more likely to concentrate on the profits or benefits that the options can bring to them. Even people would pick positive options even though it might sound dumb, it’s only natural as we are generally not logical creatures. The advantages of positive framing are the highlighting of the gains and positive features of a product or service in marketing or advertising. [1]
On the contrary, the negative frame tends to lead to persons being more risk-seeking or willing to take risks. If the information is presented in terms of losses or risks, individuals will be driven to the behavior of avoiding the loss and will be more open to take quick actions to lessen the loss. A case in point for the use of a negative frame is that messaging associated with insurance, healthcare, or personal finance often uses negative framing to underscore the potential pitfalls or negative implications of certain decisions.
The effect of framing on decision-making is a clear indication of the significance of information delivery and communication. By introducing certain frames, companies, marketers, and individuals from within the society can affect people’s cognitive associations and preferences to sway them in the decision-making process. On the downside, it is also vital to take into account that the framing technique is ethically correct and well-thought, without any misrepresentation.
FOMO Proofs OTO The Impact of Anchoring Bias
Explanation of Anchoring Bias
The anchoring bias is a kind of cognitive bias in which a person uses a particular reference point—usually the first piece of information that he/she got—to assess subsequent judgments or decisions more heavily. This prejudice leads to the change in the perception and evaluation of the following information or options of the individual and often leads to insufficient corrections from the previously given anchor.
For the purposes of explaining anchoring bias: Imagine that you are in search for a laptop and you see a top-end model that is sold at a price of $2,500 first. After that, you see a mid-range model that is priced at $1,200. In comparison to the cue of $2,500, the price of $1,200 can make you feel that it is a very good deal or a very good value for your money.
Anchoring bias is an aspect that can find its way in different scenarios such as consumer choices, negotiations, and can indeed be very influential in the decision-making process. The initial anchor very directly dictates individuals’ subsequent judgments or evaluations often resulting in insufficient adjustments from the original reference point.
Effects of Anchoring Bias on Decision-Making
One of the most tried and tested psychological principles is that of anchoring bias, which always leads to a serious problem in decision-making, that is, a misjudgment, an incorrectly made decision, or an unreasonable and irrational choice.
What the first thought an individual gets once introduced to the idea of an anchor is, is a reference point that all other options or data are gauged against. This first anchor thus decides how different people will value, desire, and find things attractive. Thus, individuals may be more likely to make decisions that are not the result of an objective analysis of the options available, but rather are ideas influenced by the opening anchor.
Regarding negotiations, anchoring bias has a significant effect on how negotiations are perceived and carried out. This is because the first offer or proposal always has a very strong effect on the bargaining process, often leading to the party setting the initial anchor realizing the most favorable outcomes. Individuals tend to make changes from the first anchor that are meager or are made without taking into consideration other relevant facts or figures.
Another area in which the anchoring bias has significant effects is consumer choices. Such a bias means that people are likely to make their purchasing decisions based on comparing relative to rather than giving their objective values and quality evaluations. Companies adopt anchoring as a strategic weapon by introducing the higher-priced plan immediately, or the premium version of the product, and in this way, they affect the willingness of the consumers to pay. In contrast to the initial anchor, subsequent options may look cheaper or more affordable.
To guarantee that decisions, whether personal or business, are accurate and rational people need to get acquainted with the existence and also the influence of anchoring bias. With the awareness of this cognitive bias, individuals can rate more expeditiously, they can even avoid errors, whereas firms only imply prices that do not manipulate consumer preferences by the existence of the anchoring bias.
FOMO Proofs OTO Understanding Loss Aversion
Definition of Loss Aversion
Loss aversion is a psychological bias that highlights the disproportionate risk to the reward ratio, where people more often than not prefer to evade potential losses over gaining the equivalent. This psychological predisposition emanates from the emotional impact of losses that individuals generally have as more profound than the equal gains. Consequently, people are usually more inclined to ward off potential losses than to seize future gains.
It is noteworthy that loss aversion can have an effect on decision making in several ways, e.g., investment strategies, gambling, or ideas concerning consumer purchases. In making decisions, individuals generally select options that minimize the likelihood of potential losses, even if the cost is foregoing potential gains.
Suppose, for instance, you find yourself in a situation where there are two investment offers, offering to let you either gain $1,000 or lose $1,000. Because of loss aversion, people often choose Option A, even if the objective loss is the same as the gain. The possibility of the loss is a more powerful motivating factor to avoid it.
Influence of Loss Aversion on Decision-Making
Loss aversion has a deep impact on the process of making decisions, with the result that most people choose options that are less risky. The aforementioned tendency significantly impacts not only the decision-making process but also the behavior of a person.
One of the most conspicuous positive implications is that a constant desiring to protect and save existing resources may occur, which also happens to be one of the ways individuals avoid losses. This way, a more careful choice of investments or effective risk management strategies develop, which in turn leads to responsible financial management or saving valuable resources. From the entrepreneurial perspective, knowledge of loss aversion may guide businesses in formulating policies that are best suited to their customer base. Risk management strategies can lie on customer’s or entrepreneur’s sides due to the concern over potential losses.
But, the fear of losing can also lead to people making the wrong decisions and failing to notice other opportunities. Concerns for making the wrong choices can result in one being too conservative and hesitant to take controlled risks or go on the path of potentially high-income generation.
Although many methods can be used, the most efficient one is using a consumer’s temptation. Loss aversion usually drives the choice of these people, considering that most humans are loss-averse. The risk free trials and the money back guarantees that the companies offer the customers are examples of the most effective methods that have at least one common thing; they all address the problem of loss aversion. By publicizing the solutions that intercept the aversion of loss, the company will gain back the trust of its end-users concerning purchases.
The knowledge of this phenomenon is crucial for both the clients and the investors. Persons become aware of the phenomenon of loss aversion when they understand that they can critically consider their actions and also evaluate their decisions besides taking risks. When applied by businesses, such a consideration can help in the development of a very strong selling strategy as well as coming up with competitive pricing and loyalty between the company and the clients as well as promoting it.
Market Identification and Creation of Point Of Sale (POS) Systems
Definition and Examples of Nudges
These are the subtle signals or interventions that are designed to change the decisions or behavioral patterns of a group of people without restricting their freedom of choice. These changes are usually intended to move people in certain directions or make them perform specific tasks in a polite way without restricting them. Healthcare, finance, and environmental conservation are domains which generally make the most use of nudges.
One of the most typical examples of a nudge is when certain food options are placed at eye level in a cafeteria, making them more visible hence more attractive. This type of nudge does not prevent people from choosing what they want but allows them to want healthier food indirectly. Efficiency of such strategy can be seen in the effectiveness of retirement plans, which if designed with default enrollment take the form of a nudge, encouraging individuals to save for old age without forcing them to.
Nudges are often based on the exploitation of cognitive biases, social influence, or framing effects to subtly and indirectly influence decision-making in people. By understanding people’s behavioral tendencies and shaping the choice architecture in such a way that it coheres with individuals’ inclinations or their respective goals, nudges can significantly change behavior thus create desired results.
Nudges and Psychological Triggers
Nudges can also be viewed as one of the specific applications of psychological triggers, the primary goal of which is to determine people’s decision-making by identifying and using human psychology. The roots of nudges are mainly found in the tapping of cognitive biases, social influence, framing, or emotions to steer individuals towards choices or behaviors.
The defaults in choice architectures may serve as a good example of a psychological trigger of inertia or status quo bias. When a default option is being established, individuals are much less likely to select another option actively, and they prefer to choose the original option. A typical case of this type of nudge is individuals’ following of the way least resistant or the keeping of the current form, a behavior which is known as status quo bias.
Another instance of a successful nudge is the one that uses social norms or comparisons. When people receive news about other people who are involved in certain activities, they are much more likely to get agreed or make the same decisions as these activities are the norms. The root of this nudge is the social triggers influence of conformity and social proof which helps in achieving a desired outcome unconsciously.
Nudges can be really effective in shaping our behavior and decision-making patterns. This is because they rely on our natural inclinations and desired outcomes. When choices or information are presented to people in such a way they are in line with their decision-making criteria, nudges can result in the positive change of their behaviors or leads to the expected outcomes.
Note that the ethical use of nudges is very important. This should even be part of their implementing principles and an integral part of their realization. By being honest and caring, nudging does not hide anything from people or take away their freedom of choice. The ethical code of conduct should be a constraint to the structure and the implementation of the nudges so that they should not end in any discoursive or manipulative way of treating them
OTO Ethical Considerations of Psychological Triggers
Debate on Ethical Use of Triggers
The use of psychological triggers in decision-making and persuasion techniques has sparked debates and discussions about their ethical implications. While these triggers can be powerful tools for influencing behavior or choices, it is essential to consider the ethical considerations involved in their use.
Critics argue that the manipulation or exploitation of individuals’ psychological vulnerabilities is unethical. They argue that businesses or individuals should not exploit cognitive biases, emotional triggers, or social influence to manipulate others into making decisions that are against their best interests.
On the other hand, proponents of these triggers argue that they are merely tools that can be used responsibly and ethically. They emphasize that psychological triggers can be employed to guide individuals towards positive outcomes, promote well-being, or drive behavior that aligns with their goals. When used transparently and with individuals’ interests in mind, these triggers can be seen as a means of assisting decision-making rather than manipulating it.
Using psychological triggers in an ethical manner is a delicate act of balancing between influence and autonomy. It is of paramount importance to respect individuals’ autonomy and give them precise details and an array of choices. When psychological triggers are used, the issues of transparency and informed consent become particularly significant, as these two are the conditions under which individuals acknowledge the power of the trigger and have the possibility to say no or make well-informed decisions.
Just as ethical business practices are key to the success of any tool or strategy, it is essential for companies, marketers, and individuals to be responsible in their use of such triggers. The use of that principle in the conscious practice, the ethical use of psychological triggers, and respect for the autonomy of the individuals are all the central principles that need to be applied.
Ways to Influence Decision-Makers
The power of manipulation in decision-makers’ lives is hard to underestimate, and its impact is likely to be noticeable at both local and global scales. When people become victims of manipulators’ tricks who exploit their weaknesses or resort to wrongdoing, their decision-making process can be adversely affected. Feelings of well-being, happiness, and trust in others might also decrease.
Manipulation, especially when done with only hints of truth, is also likely to cause the victims to have a skewed understanding of the facts, therefore, since they are not able to decide based on the whole information, it may be almost impossible for them to make a wise choice. It can also eventuate that individuals start doubting their mental power and their capability of making decisions without anyone else’s help.
At the same time, when people are being steered and intimidated, emotional and psychological damage can be the aftereffect. After being subject to cheating and deceit, individuals will be angry, get the feeling that their trust has been broken, and even think of themselves as being used. Trust, thus, might be completely lost, turning into broken relationships or betrayed trust.
In the sphere of marketing or advertising, the use of manipulative tricks may result in the buyer going through with a purchase with regret or dissatisfaction toward the product or the service. People might feel tricked or cheated, and that may translate to negative brand perceptions with low loyalty. Instead of that, manipulative tactics can influence individuals to distance themselves from the decision-making process or they can become more skeptical of future persuasion trials.
It is important for enterprises, promoters, and people to understand the presence of deception as well as its eventual negative effects. Trust-building, giving the correct information, and the safety of people’s welfare are the core points of the moral rules to be used in decision-making manipulative techniques. Through the use of ethical behavior and the consideration of the people’s rights, both businesses and individuals will be able to keep safe the trust given to them, in addition, to be sure that the result will be a positive one.
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