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Can you envisage the possibility of having access to an audience of millions of individuals by means of enthralling videos that exhibit your products or services? The effective positioning of video in the realm of digital marketing surely creates a significant impact on a business’ capability to connect with and engage their audience. Nevertheless, the challenge of plenty remains, as one has to discern which of the many platforms available is most suitable for a particular video marketing project. This article attempts to give a better understanding of the top video marketing platforms that are most likely to help you in attaining high visibility and increasing your target audience. Select the most appropriate platform and experience the growth of your video marketing strategy to the next level.
VIDEOO Upsell – Top Video Marketing Platforms
Nowadays, video marketing has established itself as one of the most effective communication tools for businesses to reach out to their target audience and drive results. The access of numerous social media platforms has led to an increase in the number of video marketing platforms. Notwithstanding, it is important to point out that all the platforms are not well balanced and knowing the right ones for your business is half the battle. In this article, we are going to talk about the top video marketing platforms and examine their main features, ad options, analytics and reporting, and monetization strategies. So, here we go!
1. YouTube
1.1. Overview
For sure, if we are talking about video marketing platforms, YouTube will be the one and only. The audience on YouTube is massive, with over 2 billion logged-in monthly users. Google-owned, YouTube has the search giant’s search engine, being one of the easiest platforms for businesses to be encountered by people. YouTube is a sort of do-it-all entertainer, no matter if you aim to do educational tutorials, launch new products, or discuss them over the vlog, your platform is YouTube.
1.2. Features
YouTube provides tons of features to help with video marketing. You can personalise your channel by uploading banners and thumbnails, create a list of videos you want to show with the help of the playlist, and make your content more interactive, thus ensuring that the viewers are engaged by providing them with such items as the cards, and so on. By the way, YouTube’s basic video editing is part of the package as well as the audio library which is included music, and sound effects thus you will not require a third party product for these simple edits.
1.3. Advertising Methods
To boost your number of views and spread the word about your videos to more people, there are several YouTube advertising options at your disposal. One of the options is running TrueView ads, which stand as skippable ads that can be placed before, during, or after videos of other YouTubers. Furthermore, YouTube also provides display ads, overlay ads, and sponsored cards that are inserted among or inside videos. The ads are fully targetable to ensure that the right viewers receive the ads.
1.4. Data Collection and Reporting
YouTube has developed a complete set of analytical instruments and a space for regular data review so that their clients can be aware of their video performance. You can discover things like views, watch time, engagement, and the audience’s demographics among many other metrics. This is the kind of information that enables you to quickly decide whether or not your video marketing campaign bears fruit, and then go ahead and tune your content. The users’ video performances can be rendered using real-time data.
1.5. Money Making Options
First off, it is important to point out that YouTube is a secure platform that includes various monetization options for the creators to earn money from their videos. The most feasible way for you to become a partner is to register for the YouTube Partner Program and run ads on your YouTube channel. And if you like, you can have a direct relationship with fans through new features like channel memberships, Super Chat, and YouTube Premium where you get a slice of the revenue made from the videos.
2. Facebook – VIDEOO Upsell
2.1. Basic Information
At present, Facebook has become one of the most successful video marketing platforms, with a total of 2.89 billion monthly active users on board. No other social media platform can share the benefit of such a vast resource of users from worldwide different demographic …
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2.2. Features
Facebook offers multiple attributes such as playlists creation and customization, captions and subtitles that can be added for accessibility improvements, and the Live feature for creating an immediate connection with your audience. Facebook has the ability to integrate interactive features like polls and questions in addition to live broadcastings.
2.3. Advertising Options
There are various advertising options on Facebook that you can use to get the maximum exposure for your videos. For example, you can display video ads in the users’ news feeds, Stories, and search results. Facebook has on-point targeting abilities that allow you to filter the audience according to demographics, interests, and behaviors, thus your ads will be visible to the most relevant people only.
2.4. Analytics and Reporting
Facebook delivers a set of tools that are rich in analytics and reporting for the purpose of measuring your video marketing campaigns, helping you understand how successful they are. It will allow you to measure parameters such as views, engagement, reach, and the characteristics of your audience. The data will empower you to know your audience and adjust your content accordingly.
2.5. Monetization Options
If you are willing to make money by distributing your video content on Facebook, Facebook has many options for you. You can go for in-stream ads, which are short video ads running inside a video. Also, Facebook is behind the Fan Subscriptions program where fans can give monthly royalties and in return, get access to exclusive content. Beyond that, the approach of brand partnerships and influencer marketing can be employed to cash in on video earnings.
3. Instagram
3.1. Overview
Once synonymous with photo sharing only, Instagram has now become a powerful video marketing platform. To begin with, if you have more than one billion users who are active and you are able to attract this audience which is both visually attractive and highly engaged, then Instagram is a platform that is beautiful enough to have such an experience. Whether you are interested in presenting a product demonstration, launching a tutorial, or narrating your brand story, Instagram is without a shadow of a doubt the place that you will easily engage your audience, with video content that you opt for the presentation of.
3.2. Features
Instagram offers several features that can take your video marketing campaign s to the next level in terms of visuals. To make your videos more attractive, you can use filters, stickers, and text overlays. At the same time, the IGTV feature of Instagram would allow for long videos that give more details about your content and would share it with your audience, thus empowering them with pieces of information. The Stories feature from the same platform is an additional and concurring point providing a pipe for direct interaction with the consumers – followers, to be more precise.
3.3. Advertising Options
To get the highest number of people to see your video content on Instagram, you can choose from various advertising options provided by the platform. Via video clips, you can reach out to your audience in their Stories or directly on their feed. You can also target users on the Explore page by their interests. Instagram provides very accurate targeting which lets you pick your audience out of the largest of netizens and make sure the most fitting ones see your ads. Perfectly matching the audience is only the beginning of showing, Instagram-type.
3.4. Analytics and Reporting
The social media platform that is Instagram comes with the powerful armor of certain metrics and reports you can use to keep your eyes at the pulse of your video marketing campaigns so as to ensure they are performing well. You can get video views, audience participation, reach, and demographic data. Those inputs ready, you not only can gauge how well your content is doing, but also can map your next move in your strategy using data.
3.5. Ways to Make Money on Instagram
It is a fact that Instagram does not have direct monetization options for video content, but businesses can still make money from indirect sources through the platform. By making fun and engaging video content, you can win more fans and, therefore, make people know and remember your brand. This could lead to collaborations, advertisement opportunities, and the growth of sales for your business.
4. LinkedIn – VIDEOO Upsell
4.1. General Description
LinkedIn, besides being a professional networking site, has been doing well as a video marketing spot too. With an enormous user base of 756 million members, LinkedIn is an ideal place for businesses to share knowledge about the industry, thought leadership content as well as informative and educational videos. With the professional users on LinkedIn, you can establish your brand as an authority in your industry and also interact with individuals that may eventually become your clients or business partners.
4.2. Characteristics
There is a feature of LinkedIn that facilitates the process of making the video content more professional and informative. You can use your mobile phone or desktop to directly record or upload videos. In addition, because it is the autoplay feature of LinkedIn’s own video player, your videos are more likely to be seen. Furthermore, captions and text overlays are other things you can include to make your videos more accessible, and you can even slightly increase the engagement of the audience.
4.3. Advertising Possibilities
LinkedIn has different advertising options to ensure no prospective audience for your video content on the platform is left behind. You can utilize video ad format in people’s feeds, send out sponsored InMails, or select videos to appear on the LinkedIn Audience Network. You can also target your audience based on criteria such as job title, industry, and seniority through LinkedIn’s targeting capabilities, this will give the confidence that your ads are reaching the right people.
4.4. Analytics and Reporting
LinkedIn has some analytics and reporting tools for video marketing purposes, and it is these tools that will help you measure the impact of your video marketing campaigns. You get to track the number of views, the engagement of the audience, shares, and even the demographics of your viewers. This data can be used to measure content performance and adjust the video strategy in the best possible way on the portal.
4.5. Monetization Options
On LinkedIn, there is no direct monetization of video content, but businesses can still make use of it to realize a different kind of gain. One way of making profits is to present the brand as a trustworthy source of information through well-designed videos should you decide to go this route. You would be in a position to attract clients as well as potential and valuable partners that way, which would be in the end very beneficial to you in terms of business and profits through word of mouth publicity.
5. Twitter
5.1. Overview
With the flexibility of real-time and its super-fast nature, Twitter is indeed a leading platform for video sharing. Twitter has over 330 million monthly active users. As a result, various businesses that are up to date with market trends engage their audience in Twitter in ways that are both effective and in shorter words. If you are planning to inform your audience of the most recent features, you may stick to some of the behind-the-scenes videos, or promotional ones. The interesting thing about Twitter is that you can still talk to a large group of people when you come up with such a message.
5.2. Features
You are also offered certain features on Twitter that help in the sharing of video content as well as in the interaction. You can directly attach videos to your tweets, or alternatively, you can exploit the real-time and interactive video broadcasting platform, Periscope from Twitter for audience engagement. Moreover, incorporating GIFs can also benefit your videos, hence keeping your viewers more engaged in your content.
5.3. Advertising Options
It is also possible to target a wider audience by using various advertising options on Twitter for video content. For instance, you can deliver video ads through users’ feeds directly or you can utilize Twitter’s Promoted Video feature to optimize your video’s visibility. By Twitter’s targeting abilities you can feel more confident that you will reach the right people in terms of their interests, location, etc. Retargeting is also available here, but this it is the option that you should carefully consider in terms of your marketing goals and objectives or your or someone else’s known problem if retargeting is the problem but it can be used to retarget that person that has your product in mind.)
5.4. Analytics and Reporting
You can find advanced analytics and reporting features in Twitter that help you measure the effectiveness of your video marketing campaigns. With them, you will be able to know how many times your content was displayed to the audience, how many views it got, what was the degree of engagement and what are their demographic details. This insight also allows you to know your audience better and accordingly make more informed decisions about your content strategy to make it more impactful to the greatest number of potential customers (those who are your fans). The reporting tool, therefore, is not the only step but also the knowledge and skill of analytics, which are the main requirements for an effective strategy. Hence, most businesses focus more on hiring a professional in this domain.
5.5. Monetization Options
Twitter is not very supportive of direct monetization of video content but you can still use innovative ways to generate money without them by utilizing the platform. It is one of the methods to promote your company and the knowledge and expertise of your publication on social media. It is possible to distribute the video showing the attributes of your product or the desirable changes after using your product. In this way, you can get in touch with potential customers and you will also have the opportunity to have a follow-up profit such as a referral program, sponsored content or a better standing in your circle of acquaintances. Moreover, you may even notice some changes in your moods because of a couple of phone calls, a heartfelt comment or people that come to you with respect and verification of your good work.
6. Vimeo
6.1. Overview
Vimeo is the destination of choice for those who create professionally, such as filmmakers and business. It is a video-sharing platform with a predominantly creative user base and it has a remarkable attraction for the tutorial and how-to category. There are only a handful of video platforms that focus solely on quality and for that reason, Vimeo has gained the status of being a tastemaker in the video realm. So, the nature of Vimeo (the lack of ads and the visual appeal) is that Vimeo is of a different nature, and it represents such a lovely canvas that it enables companies in the creative field to develop their storytelling ability and vision and at the same time attract potential partners or customers who share the same concept with you.
6.2. Features
Vimeo has various features that fit the requirements of creators and businesses. It has the capability to host, store and distribute high-quality videos. This guarantees that your video is received and watched by the audience as intended. By personalizing Vimeo’s player, you enable your viewers to watch your video with no clunky interruptions. Or you could apply password protection and privacy settings in order to keep only the people you want to see your content.
6.3. Advertising Options
Vimeo’s prime focus is promoting an ad-free environment, but it does not mean that businesses can’t take advantage of the platform for video marketing. Video hosting platform Vimeo has come up with ‘Tip Jar’ feature which allows viewers to financially support the creators of the content. Besides, Vimeo also introduced Vimeo On Demand as a membership program that will help the creators of video content monetize their work by renting, selling, or offering them through subscriptions.
6.4. Analytics and Reporting
Vimeo brings you the most cutting-edge tools in analytics and reporting to fully unveil your video performance. You may use this data to find out how many times your video has been viewed, liked, and commented on, how much audience engagement it has received. As a result, with these statistics in hand, you can keep an eye on your videos and carry out some video marketing activities on Vimeo that have been proven to be successful among them.
6.5. Monetization Options
Vimeo has a plethora of monetization choices for businesses to choose from in order to start earning from their videos. In combination with the Tip Jar and Vimeo On Demand selection mentioned previously, Vimeo also runs a further vehicle of video monetization named Vimeo Livestream. Through the Vimeo Livestream service, brands can organize and charge for live events and video conferences, activities that will then work out as a revenue stream for the brand.
7. TikTok
7.1. Overview
TikTok seems to have come out of the blue and reigned the social media world overnight, especially among the younger user base. The app has become the first choice for more less experienced, more confident audiences, with a large number of users active monthly, about 689 million. If the target group of your business is the TikTok user base, then use the platform which is visually involving and attention-grabbing electronic word-of-mouth to the consumers and with good luck the brand will go viral.
7.2. Features
One of the features that TikTok offers is the ability to create a funny and engaging video that shares space with other great content. You can make use of the vast collection of music and sound, text, and real-time camera effects, AR filters, and stickers that TikTok is offering to enrich your videos. The unique algorithm of the app also works towards the positive outcome by doing the job for you of finding users who share the same interests or who have engaged with the same type of content.
7.3. Advertising Options
For brands to do ad-supported outreach on TikTok, the platform has available different advertising options. There are in-feed ads which, as users scroll down their feed, get displayed to them. TikTok as well offers branded hashtag challenges that are the energy behind a product. The said videos then get a hashtag that a company has developed and users can then get actively into creating more content.
7.4. Analytics and Reporting
Not only does TikTok make video marketing easy, but it has additional tools to educate the users about how much the marketing performed. The analytics and reporting suite was released together with some new features, like the one that allows you to keep track of the reach, engagement, follower growth, and the possible target market. Video data is extremely beneficial to decide if the strategy was a success, and make data-driven changes to the plan of TikTok so that it brings you much more business.
7.5. Methods to Monetize the Platform
Encouraging users for profit through video content is not the line of business TikTok follows, still, the entrepreneurs can take advantage of the platform’s features and indirectly generate revenue. The process is that by sharing attractive videos and increasing the number of your followers, you attract not only brand partnerships and sponsored content offers but also higher sales from the products or services you provide.
8. Snapchat
8.1. Overview
As Snapchat is famous for its vanishing content and vibrant user community, it still remains one of the favorite social media portals for the younger audience. Having a whopping 293 million people using the app every day, Snap offers an excellent way for companies to get in touch with the youth and produce exciting and engaging videos. Whether you are willing to share your behind-the-scenes, one-of-a-kind deals, or aided by augmented reality moments, with Snapchat, you can easily talk to your audience in an enjoyable and authentic way.
8.2. Characteristics
Snapchat has features that make it easy for companies to make one-of-a-kind video content. In the same sense, you are able to bring your engaging videos to life with Snapchat’s various AR lenses, because you can create an interactive environment in which the users can get involved with your product in a way that is interesting and different. The multimedia platform also gives you the chance to use new elements like filters, stickers, and text overlays in the videos, which will not only look better but will entertain the viewers as well.
8.3. Promotional Opportunities
You have lots of possibilities on Snapchat to showcase your brand or products to a wider audience as the platform has many marketing and advertising offers for your video content. For instance, Snap Ads allow you to become a step closer to the users as your ad is visually introduced if it is a vertical video presented in between users’ stories or Discover content. Moreover, Snapchat invites brands to present their content through the use of sponsored lenses and filters and therefore they fit naturally into the platform. What is even more important, with the platform’s targeting function, you can direct your ads to those consumers who are most likely to show interest and buy your products.
8.4. Analytics and Reporting
With the help of various analytical and reporting tools in the snapchat video marketing campaigns, users are able to measure the success of their campaign. Tracking such metrics as reach, engagement, video views, and audience demographics is possible. By the data, you are able to have a clearer understanding of your viewer and be able to make the right choices in changing the strategy of your video.
8.5. Monetization Options
Snapchat monetization is not directly related to the video content, however, businesses can still use the platform to sell their products or services to a wider audience. By creating the most interesting and attractive videos that are also the most engaging you can definitely boost the popularity of your brand and attract as many clients and as much attention as a partner would. This path can ultimately bring you business opportunities, sponsored content collaborations, and sales like never before.
10. Brightcove
10.1. Overview
Brightcove is an all-in-one video marketing platform that is the number one choice for businesses of all sizes. Brightcove is focused on delivering a great video watching experience that it comes as no surprise they have a wide range of tools and features to help their clients create, manage, and distribute their video content. From webinars, on-demand video content, to live events, Brightcove gives you a solution for your vvideo marketing requirements.
10.2. Features
Brightcove is an incredibly good choice of a platform since it has enough features to power your video marketing. You can efficiently and effectively upload, organize, and manage your video content through Brightcove’s user-friendly interface. Adaptive streaming is supported by the platform, ensuring that the videos you produce are seamlessly played on all types of devices that customers are using vis-à-vis different internet speeds. Also, Brightcove provides the best analytics and reporting tools to help you know more about your video traffic.
10.3. Advertising Options
Brightcove offers a variety of advertising options that can be used to monetize your video content. With this, you will be able to place pre-roll and mid-roll ads in your videos, thus having an opportunity to generate money from those ads. Furthermore, you have the possibility of using server-side ad insertion technology that Brightcove supports. This way, you can easily and dynamically include ads in your videos while allowing your viewers to have an uninterrupted watching experience.
10.4. Analytics and Reporting
When it comes to the analytics and reporting part, without question, Brightcove has been able to deliver some of the most comprehensive analytics and reporting tools that can assist you in tracking the performance of your video marketing campaigns. You will be able to track metrics like the number of views, the level of engagement, viewer behavior, and the audience’s identity among others. This data will enable you to gain insights into your video content that are usable and collaborate with your team for better decision making on how to optimize your strategy.
10.5. Monetization Options
Besides the advertisement options, Brightcove also comes with an entire set of monies that the commercial world could benefit from. You are free to offer a pay-per-view or subscription system to your loyal viewers so that they can watch the content at the cost of their money. Moreover, they have integrated their solution with pretty much every e-commerce platform, making it possible for the customers to monetize their video content through the sale of digital products, merch, or event registrations. To sum up, a g…
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