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Video review for Front End only
Text From This video
Consequently, if your company is not present on the search results page, you are missing out on a substantial untapped market of customers who are actively seeking to purchase your products. Best wishes on your travels. Today, we’ll be discussing an SEO beginner’s guide, and my name is Morgan and Neely, which is also an intriguing acronym. What exactly is SEO? SEO, which stands for search engine optimization, refers to the process of making a website friendlier to search engines.
You must exert some effort if you wish to convince Google and other search engines that you are the most trustworthy and pertinent result for searches related to your products and services. Google uses the two factors of relevance and trust to determine which websites should appear on the first page.
Since 167 billion searches are conducted on Google each month, I will also refer to other search engines. That is a substantial amount. Since Google is currently the most popular search engine, I will refer to it as “google” throughout this article. We will proceed as it is the 167 billion-pound elephant in the room. I am afraid; therefore, please explain why.
How crucial is it? Why should we invest in search engines if they are the new Yellow Pages? People visit this website to find solutions. Many of the unfathomable billions of monthly searches are for your products and services. Considering that 88 percent of consumers conduct research prior to making a purchase, if you don’t appear on the search results page, you’re missing out on a substantial untapped market of customers who are actively searching for your products.
What do they do? Research? Simply put, you must be present. Google, so you must just be present. So instead of telling you, allow me to demonstrate. Let’s examine a search result immediately. Let’s do it properly, so let’s begin by dissecting the search engine results page to identify the various SEO elements.
So let’s visit Google.com and select a fictitious company to investigate. Let’s attempt it. Indeed, the adage “Lawyers, lawyers, your profession is thriving” is accurate. Phoenix is definitely in Arizona.
Phoenix, Arizona requires legal counsel immediately. Your search query, which may also include your keywords, is the phrase or question for which you are searching. For example, “attorney” and “Phoenix, Arizona” are likely keywords. The three components of the search engine results page (serp) will now be discussed in greater detail. Consequently, we have the first two sections here. The presence of a small ad flag indicates that these are typically sponsored advertisements.
As can be seen, there are two advertisements on this page, and if we scroll down to the next section, this is the one with the map listings. Consequently, they are only local businesses. You will not be allowed to exhibit here if you do not service a particular geographic region or if you cater to a nationwide audience. To be ranked here, you must have a website with outstanding SEO and an optimized Google profile. As you can see from my company’s profile, only three companies are typically listed here.
Occasionally, there may also be advertisements. This is the standard three-pack in the area. The three listings below it are those that Google has identified as being for Phoenix, Arizona and that appear naturally and organically. This is an example of someone who paid to be listed locally, while the individual above it also paid to be included. These three items are superior. When additional locations are clicked, a larger map containing all the local attorneys is displayed. Before visiting their Google My Business page, you may therefore notice a large number of them.
The subsequent and final section at the bottom contains an example. This is what would normally occur. You must pay to play for them, unlike sponsored advertisements, so this is where you want to be. Consequently, you will be out of business when your advertising budget runs out. You will gradually persuade Google that you are the most relevant and trustworthy answer, and you will remain on the page for a very long time if you use these techniques. As a general rule, we are instructed to bypass advertisements and go directly to the organic results. As long as you continue to demonstrate to Google that you are superior to your competitors and individuals like these, many people will simply stroll down here, click, and find an attorney. Therefore, I will return to the beginning and discuss keywords.
Given that we will be discussing keywords extensively, competitiveness. Your website must contain all information. Since people are using these search terms, you must incorporate them into your website. However, some people are significantly more competitive than others. Consequently, there are approximately 32 million results for “lawyer” in Phoenix, Arizona. Phoenix is a sizable city.
If we replace it with something less competitive, such as a dog grooming business in Phoenix, Arizona, where there are only 2.3 million results, we can see how it would function. As a result, there is less competition, which is great if you’re a dog groomer because it means you have an advantage if you’re using the proper SEO. It will be easier to appear on the first page of search results for this term than for attorneys who spend a lot of money on advertising. Competition on the market is fierce.
The highest positions are always in demand. Is it essential to use only short keywords? Is there currently anything else besides Google we can use? You must build your reputation in smaller, less competitive markets prior to Google recognizing that you should rank for these terms. Long-tail keywords consisting of three, four, five, or six words are an excellent starting point. For this example, let’s employ broader terminology. Let’s pretend I would specialize in poor grooming if I were a dog groomer. Once this is accomplished, we will modify the search terms to “poodle groomer” and “Phoenix, Arizona.” Given that there are only 300,000 search results, the competition is evident.
This is fantastic because it provides me with a fantastic opportunity to begin establishing my authority with Google, as fewer websites include poodle grooming content. Be aware that if I am a dog groomer and you visit my website and there is no mention of dog grooming, only my name, phone number, and possibly a picture, Google will assume that it is irrelevant. It is irrelevant. Given that they are likely not dog groomers at all, this individual is likely not a good match for this keyword. Therefore, we must ensure that each piece of content on our website is relevant to these keywords. Tell me everything, please. I only need to make a small text update on my website.
Not quite, but bear in mind that we’re doing this both for Google and our customers, so they might have knowledge. Google, on the other hand, has very particular preferences for the structure of our websites. Google wants to make sure that the website’s backend data is structured so that it can easily read and comprehend what the site is about because, in the end, a robot will be scanning the website’s back end. These consist of things like our h1 tag and our metadata meta descriptions, which I’ll dive into right away to show how incredible they are given that we are on a website for poodle grooming. Let’s move on to this one since I like rhymes: puff and fluff pet sitting.
Google doesn’t recognize any of the content, even though the website is visually appealing and has great branding and colors. They observed the explosion. It’s awful, That’s not very appealing, and if customers saw your website in this way, they wouldn’t get anything from it. You’re advising me that I must learn how to code in order to accomplish that, not necessarily because modern website builders already have this built in, but rather because this is precisely what Google considers when deciding how to rank a website.
This website, as you can see, makes use of the all-in-one SEO plug-in for WordPress, which is fantastic because it makes it incredibly simple for non-technical users like you to update all these SEO aspects. Your meta title, which is simply the title of each section of your website that will appear on the search engine results page for this example, is necessary in order to accomplish this. After setting their meta title for puff and fluff grooming and pet city, you can see right here where they chose the appropriate meta description. These are the basic principles of SEO for your website’s SERPs. We just went over everything that needs to be done on your website.
The topics will now be discussed off-site. That shows Google that you are the most trustworthy search result, according to the data. Okay, so explain a little more about the background of your trust. Consider receiving a call from a fifth-grader who tells you, “Hey Morgan, you’re the best basketball player in the entire world.” Will you genuinely accept him?
Most likely not; I think he has already given him full payment. What if you received a call from Kobe Bryant, Lebron James, and Michael Jordan telling you all about this new Morgan? She is the best basketball player there is in the entire world. How would you react if someone told you they believed them?
Of course, I say. They have authority over others. So, just like with Google, you’ll have faith in their judgment. We could boast about ourselves all day, but we constantly witness this. Google can decide whether or not to trust your website based on this. Superlatives are used to boast about being the best dog groomer in Phoenix, Arizona.
Backlinks, or links on other websites, assist a website in gaining the credibility it needs from other users. Google interprets this as a sign that all is well because it links back to your website. This website is truly fantastic. Quality trumps quantity when it comes to backlinks from other websites at the moment. Obviously, you don’t just enter your information online.
Analyze each statement. Every YouTube comment that advises you to just post your website everywhere does so because doing anything else would make Google appear spammy. It calls for extremely high-grade Michael Jordan shoes. What a single thing is that? Right now, they are able to.
The most crucial thing you can do to get the most bang for your buck is to add content and other materials to your website. You can select those keywords from the available keywords. You should definitely mention the products and services you offer or that you want your clients to be aware of, for instance, if you use a dog groomer in Phoenix, Arizona. Perhaps there are particular grooming methods that you enjoy using. Say, for instance, that you have a reputation for being the best damn toy poodle groomer this side of the Mississippi.
Okay, a separate page detailing the specific service you offer should be included. You should check your page again in light of that. Just produce tons of content so that when people and eventually Google look at it, they know exactly what you’re about. Don’t worry; as soon as Google completes this, you’ll start to advance in its rankings.
I sincerely hope that this SEO primer was helpful to you and that you can immediately start implementing the advice. The most helpful lesson you learned today about SEO, if you’re starting a business and this article was helpful to you, should be shared in the comments section below. Don’t forget to like this video as well. subscribe If you want to watch these videos first, ring that bell. This has been the voyage signing off to you.
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